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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING?😧Ruby Franke!🫣Good American Family! Google 'Short Videos' Tab?
Mar 25, 2025
Discover the impact of Google's new 'short videos' tab and why short-form content is booming across platforms. Delve into the shifts in video dynamics with TikTok's surge and LinkedIn's changes. Reflect on the portrayal of women in advertising amidst 23andMe's bankruptcy. Explore gripping Hulu docuseries that tackle complex family narratives, including haunting adoption stories. Plus, get excited about an upcoming conference focused on marketing strategies!
09:03
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Quick takeaways
- Short-form video content is becoming essential for brands as platforms emphasize its importance, especially with Google's new 'Short Videos' tab.
- Research indicates a troubling trend in female representation in advertising, highlighting a critical need for more empowering portrayals of women.
Deep dives
The Rise of Short Form Video
Short form video content is becoming increasingly vital for brands and marketers as platforms like Google and LinkedIn pivot to emphasize it. Google has introduced a 'Short Videos' tab, highlighting TikTok and other short videos, indicating its significant shift towards this format. YouTube shorts are also gaining momentum, reinforcing the necessity for brands to adopt short form video strategies immediately. Additionally, with the potential Oracle-TikTok deal nearly final, TikTok's audience in the U.S. is set to expand, making it crucial for brands to focus on this content type this year.
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