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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 300- Ask Us ANYTHING❓INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!!
Apr 2, 2025
Discover how to supercharge your marketing with the innovative 'seasonal jump' strategy, boosting engagement by 34%! Jay Schwedelson dives into the psychology behind future promotions, showing that emails with upcoming dates enjoy a 22% higher open rate. On a lighter note, he humorously shares his aversion to traditional birthday celebrations and the social media post dilemma. Plus, get the scoop on the exciting Guru Conference, a free virtual email marketing event. It's a blend of marketing mastery and personal anecdotes!
09:29
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Quick takeaways
- Focusing on future seasonal marketing strategies can yield significantly higher engagement rates than current season campaigns.
- A humorous perspective on personal birthday celebrations emphasizes the preference for low-key experiences over social media acknowledgment and public displays.
Deep dives
Seasonal Marketing Shifts
Marketers should focus on future seasons rather than current ones for more effective campaigns. Emphasizing upcoming seasons, such as promoting summer while in spring, can significantly improve engagement rates. For instance, data shows that seasonal content mentioning future seasons yields a 34% increase in engagement, while subject lines reflecting upcoming months in advance can boost open rates by over 25%. This approach, known as 'seasonal jump,' helps align marketing strategies with consumer anticipation and interests.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode