Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Discover innovative email subject line strategies that can boost your open rates. Learn why using 'hours' instead of 'days' can make a difference, and how odd numbers enhance engagement. Plus, delve into a lighthearted critique of the latest TV shows, including a must-watch series featuring Meghan Markle. The conversation also touches on exciting upcoming events and fascinating figures like Octomom and Gypsy Rose. It’s a mix of practical tips and entertainment that keeps you informed and amused!

Explore creative strategies for revitalizing marketing in conservative industries, from dynamic newsletters to engaging social media takeovers. Learn how to overcome challenges in boosting audience interaction while staying true to brand values. The discussion also dives into navigating friendships with a humorous twist, offering candid advice on tricky situations and personal growth. Tune in for insights that could transform both your marketing approach and your personal relationships!

Dive into the latest trends in social media marketing and discover how external links' effectiveness is dwindling. Uncover the surprising impact of daylight savings time on email open rates and reminisce about Grey's Anatomy's cultural legacy. Jay shares a hilarious anecdote involving Patrick Dempsey and reflects on celebrity transformations. Plus, don’t miss the recommendations for binge-worthy content and upcoming virtual events that can sharpen your public speaking skills!

Discover the latest LinkedIn updates that could transform your marketing game! The hosts break down new newsletter metrics and the impact of impression counts on comments. Learn about unique strategies for crafting comments that boost engagement and the importance of video labeling on mobile. Plus, dive into the challenges posed by AI-generated content and how to navigate its effects on visibility. Get ready to enhance your LinkedIn presence with these cutting-edge tips!

In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.=================================================================Best Moments:(01:16) Instagram carousel posts are losing engagement(01:56) Why requiring corporate email addresses on forms is outdated(03:52) First name personalization in email subject lines is ineffective(04:46) Cold email outreach: a failing strategy(05:44) Posting multiple times a day on social media can be effective(06:46) Mention of Marigold's 2025 Consumer Trends Index(07:50) Personal anecdote about honesty in personal appearance changes=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.=================================================================Best Moments:(01:02) Introduction of Kate DiLeo and her expertise in branding(01:48) Kate's journey into the branding industry(04:50) The importance of taglines in brand messaging(06:48) Why having a tagline is essential for businesses(09:12) Steps to create an effective brand message(11:28) Challenges of articulating multiple services in brand messaging(13:43) How to assess if your brand messaging needs improvement(16:35) Where to find Kate DiLeo and her content=================================================================Guest Bio:Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments.=================================================================Best Moments:(01:04) Work-related question about avoiding burnout(01:51) Jay’s daily motivational thought(03:00) Practical ways to avoid burnout(04:13) The importance of learning to say no in personal life(05:27) Dealing with "energy vampires"(06:24) Ad read for Marigold’s Consumer Trends Index report(07:35) Dating advice question about long-term relationships(08:14) Jay’s personal experience with engagement(09:19) Advice on communicating about marriage in relationships=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this “What’s Up This Week” segment of Do This, Not That, host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop!=================================================================Best Moments:(00:40) Introduction to the "What’s Up This Week" segment(01:04) Impact of Daylight Savings Time on marketing campaigns(03:10) Google’s changes to customer match rules(05:32) Meghan Markle’s branding issues(06:38) Severance becoming Apple TV’s most-watched show(07:25) Brief review of recent TV shows and movies=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans.=================================================================Best Moments:(01:12) “Love what you do, and you'll never work a day in your life” – Is this true?(02:35) The pros and cons of overthinking in marketing(04:40) The importance of admitting when you don’t know something(06:15) “If it doesn’t scale, don’t do it” – Debunking this myth(07:37) Brief discussion on current movies and the Oscars(09:32) Introduction to the Letterboxd app for movie enthusiasts=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Explore the habituation effect in marketing as templates lose their punch over time. Discover actionable strategies, like rotating templates, to keep your audience engaged. Jay dives into eye-opening research on declining ad effectiveness and shares a personal pharmacy anecdote. Plus, he gives his take on the latest season of Love is Blind, blending marketing insights with pop culture commentary for a fun and informative listen.