Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> Pricing Beats Loyalty đ¸ What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
May 19, 2025
Discover effective marketing strategies to navigate economic uncertainty. The hosts emphasize transparency in communication and the need to understand customer expectations. They share tips on enhancing product value without heavy discounting and highlight the importance of focusing on existing clients. Engaging with local sourcing messaging and providing informative resources is also discussed. The conversation blends humor with actionable insights, making it a must-listen for marketers looking to adapt in challenging times.
AI Snips
Chapters
Transcript
Episode notes
Dinner Ordering Styles Differ
- Jay dislikes long dinners and wants to avoid ordering additional courses like dessert and coffee.
- Daniel avoids ordering dessert at dinner to not prolong the meal for others.
Be Transparent About Pricing
- Be transparent about pricing during economic uncertainty, either by guaranteeing no price hikes or alerting customers of potential increases.
- Use promo bars or clear messaging on your website to manage customer expectations proactively.
Monitor Competitors Constantly
- Monitor competitors daily to track price changes, discounting, and tariff impacts using tools like ChatGPT.
- Stay informed and adapt your marketing strategy to live market conditions to avoid losing business.