Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==> Pricing Beats Loyalty đ¸ What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
May 19, 2025
Discover effective marketing strategies to navigate economic uncertainty. The hosts emphasize transparency in communication and the need to understand customer expectations. They share tips on enhancing product value without heavy discounting and highlight the importance of focusing on existing clients. Engaging with local sourcing messaging and providing informative resources is also discussed. The conversation blends humor with actionable insights, making it a must-listen for marketers looking to adapt in challenging times.
11:38
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Transparent communication about pricing strategies builds customer trust and helps manage expectations during economic uncertainty.
- Focusing on retaining existing clients through upselling and emphasizing local sourcing can yield better results in a volatile market.
Deep dives
Importance of Transparency in Marketing
Being transparent in marketing is essential during times of economic uncertainty. Brands should communicate clearly about their pricing strategies, such as indicating whether prices will rise or remain stable due to external factors like tariffs. This proactive approach helps customers make informed decisions and builds trust because consumers respond negatively to unexpected price increases. By being clear about these changes on their websites, businesses can better manage expectations and foster customer loyalty.
