Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334

May 16, 2025

Discover the untapped potential of ChatGPT for website audits and see how it can improve conversion rates. Learn about the exciting rise of Answer Engine Optimization and its impact on marketing. Hear a fascinating example of how AI helped augment the radiology staff at Mayo Clinic. Enjoy a humorous debate on coffee preferences while uncovering the downsides of 'flex culture.' Finally, challenge conventional notions of success and embrace a more balanced approach to personal value!

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ADVICE

Audit Homepage With ChatGPT

Use ChatGPT to audit your homepage for conversion leaks by acting as a CRO expert.
Ask it to provide five quick wins like improved headlines and CTAs to boost conversion by 15%.

ADVICE

Use ChatGPT for Competitive Analysis

Send ChatGPT on missions to compare your homepage against top competitors to find where they outperform.
Use it to analyze social media profiles or curate creative and unique gift ideas under $50.

ADVICE

Optimize For Answer Engine (AEO)

Use ChatGPT to audit your site for Answer Engine Optimization (AEO).
Ask it what’s missing that prevents your content from appearing in AI answer engines and how to fix it.

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In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.

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Best Moments:

(00:59) You can ask ChatGPT to audit things

(02:05) Compare your homepage to your top 3 competitors

(02:38) Audit your LinkedIn profile as a personal brand coach

(03:06) Curate gifts under $50 that are clever, unique, and shipped fast

(04:07) Audit my site for AEO—what's missing?

(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI

(08:10) Black coffee is not a flex

(08:50) Not taking a vacation for 6 years is not impressive

(09:38) I don't watch TV—go play with rocks

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“Audit my homepage for conversion leaks.”

➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.

“Compare our homepage to our top 3 competitors.”

➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.

“Audit my promo emails.”

➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.

“Audit my LinkedIn profile like a personal brand coach.”

➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.

“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”

➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.

AEO PROMPT:

“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”

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