Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334

May 16, 2025
Discover the untapped potential of ChatGPT for website audits and see how it can improve conversion rates. Learn about the exciting rise of Answer Engine Optimization and its impact on marketing. Hear a fascinating example of how AI helped augment the radiology staff at Mayo Clinic. Enjoy a humorous debate on coffee preferences while uncovering the downsides of 'flex culture.' Finally, challenge conventional notions of success and embrace a more balanced approach to personal value!
11:26

Podcast summary created with Snipd AI

Quick takeaways

  • Utilizing AI tools like ChatGPT can significantly optimize marketing strategies by auditing for conversion leaks and enhancing online presence.
  • The emerging trend of Answer Engine Optimization (AEO) is crucial for adapting content to be featured in AI-generated responses for better visibility.

Deep dives

Leveraging AI for Marketing Insights

The podcast emphasizes the untapped potential of using AI tools like ChatGPT to optimize marketing strategies. Users can employ ChatGPT to perform specific tasks such as auditing websites for conversion leaks or comparing their online presence against competitors. For instance, one can prompt ChatGPT to act as a chief revenue officer and evaluate a homepage, providing actionable improvements that can enhance conversion rates significantly. By framing tasks simply, marketers can harness AI to gain valuable insights quickly and efficiently.

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