Do This, NOT That: Marketing Tips with Jay Schwedelson Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337
May 21, 2025
Discover the latest email marketing trends as the host tackles declining metrics with practical tips focused on engaged contacts. Learn why weekend emails and flash sales have recently surged in effectiveness. The conversation shifts to relationship advice, addressing the awkwardness of dating someone who looks great on paper but lacks spark. With a mix of humor and insight, get ready for both marketing strategies and lighthearted dating dilemmas!
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Jay's Marshmallow Fluff Nostalgia
- Jay Schwedelson fondly recalls eating peanut butter and marshmallow fluff sandwiches as a child.
- He mentions a unique fluff festival called "What The Fluff" in Somerville, Massachusetts, connecting personal nostalgia and local culture.
Engaged Contacts Drive Email Success
- Marketing to your entire database including unengaged contacts causes a drop in email performance.
- Focusing on your engaged contacts increases open and click rates by about 15%, especially during uncertain times.
Use Weekends for Emails
- Send promotional emails on weekends, particularly Sundays, as weekend engagement is rising significantly.
- Don’t compare weekdays to weekends; develop email strategies for both days to maximize reach.