Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
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May 20, 2025 Explore the rising trend of Instagram carousel posts, which are boosting engagement by 30%. Discover how summer-themed subject lines can increase email open rates by 22%. Dive into the retail world with news of Dick's Sporting Goods acquiring Foot Locker and LinkedIn layoffs. Unpack the massive spending by advertisers like Liberty Mutual and Wegovy on TV ads. Lastly, hear a critique of live-action film adaptations and thoughts on the Karate Kid franchise, blending marketing insights with a touch of pop culture.
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Post Instagram Carousels
- Post mostly carousel posts on Instagram to maximize circulation and engagement.
- Carousel posts get about 30% higher average engagement rates than other post types.
Use Summer Subject Lines
- Use summer-themed email subject lines starting June 1st to boost open rates.
- Summer-related subject lines increase email open rates by 22% on average.
LinkedIn Job Cuts Irony
- Microsoft is cutting 400-500 LinkedIn jobs despite rising revenue and usage.
- They aim to be efficient and focus more on AI, ironically trimming staff from a job platform.