In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.
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Best Moments:
(00:34) So basically you should only be posting carousels
(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher
(02:05) Summer oriented subject lines... have a 22% higher average email open rate
(03:15) Your summer starts with this email or hot summer, hotter discounts
(03:40) This tool doesn't take summer Fridays
(04:19) LinkedIn is facing job cuts
(05:12) Do you not then use LinkedIn to find your next job?
(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000
(06:27) They could be a total of 35% of Nike's sales
(06:58) Liberty Mutual's TV spot, the Limu Emu
(07:22) They spent... $2,700,000 on that ad this week
(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets
(08:00) Tom Cruise can like jump out of planes
(08:28) I do not like these live action versions of cartoons
(08:58) This is the sixth film in the Karate Kid whatever
(09:39) Sorry, Blake Lively
(10:00) She needs to hide. If she just hid for a few months...
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