Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be proactive in reaching out to the media and offers his services to help them navigate the process.TakeawaysOffer unique and engaging content to capture the attention of reportersBuild relationships with reporters and tailor pitches to fit their preferencesFocus on creating family-friendly, safe, and fun experiencesBe proactive in reaching out to the media and pitching ideasSound BitesChapters00:00 - Introduction01:10 - Alan's Background in TV03:28 - Filtering Ideas for Media Coverage08:13 - The Process of Pitching to Media12:03 - Creating Unique Hooks for Media Coverage31:19 - Recap of Tips33:08 - Contacting Alan SanchezAlan Sanchez has spent over 10 years as a television reporter and has transitioned to help organizations obtain television coverage for their events.Instagram: https://www.instagram.com/thepeoplesmediarelations/Contact info: TeamAlan@gmail.com or (209) 222-0170Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video.The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-term growth and ticket sales. The episode concludes with three takeaways: understanding the distinction between views and viewers, considering the type of content when analyzing metrics, and seeking assistance to optimize social media strategies.TakeawaysViews are the number of times a video appears on a screen, while viewers are the actual people who watch the video.Focusing on views is important for increasing brand awareness and reaching a wider audience.Having a large, engaged viewership is vital for long-term growth and ticket sales.Consider the type of content when analyzing metrics and determining the importance of views or viewers.Seek assistance to optimize social media strategies and achieve desired outcomes.Sound BitesChapters00:00 - Introduction and Call to Action01:10 - Difference Between Views and Viewers03:07 - Importance of Viewers for Long-Term Growth04:02 - TakeawaysSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

This discussion reveals five key social media metrics vital for sports marketers. Ticket sales tracking is highlighted as essential for measuring success. Understanding conversion rates helps gauge how effectively fans can make purchases. Reach is emphasized as crucial for enhancing brand visibility. The conversation wraps up with actionable takeaways, focusing on leveraging these metrics to better engage fans and drive sales.

Send us a textIn this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms and provides insights into their significance for sports organizations. He also shares four key takeaways for selling sports tickets.TakeawaysTake time to understand the importance of Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV).Aim for a customer acquisition cost of at least 4:1, meaning for every $1 spent on marketing, aim to generate $4 in ticket sales.Calculate the lifetime value of your customers to make informed decisions about retention strategies and resource allocation.Website conversion rates for sports teams typically average less than 1%, so focus on improving this metric.Sound BitesChapters00:00 - Introduction00:39 - Customer Acquisition Cost (CAC)02:59 - Conversion Rate03:29 - Average Order Value (AOV)06:04 - Importance of Customer Acquisition Cost07:00 - Importance of Lifetime Value07:30 - Importance of Conversion Rate08:25 - Importance of Average Order Value09:22 - TakeawaysSubscribe today and learn how to grow your fan base and sell more tickets more efficiently. Customer Acquisition Cost (CAC) tells you how much money you spend to acquire a customer. Lifetime Value (LTV) is the total amount of money you expect to make from a customer over their "lifetime" as your customer. Conversion Rate is the percentage of potential customers who become actual customers.Average Order Value (AOV) is the average amount of money a customer spends each time they make a purchase.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, a media expert passionate about video content in sports, shares insights on boosting fan engagement through effective video strategies. He discusses how video enhances reach, conversion rates, and storytelling for sports organizations. Neisser also recommends three editing tools to help creators efficiently produce videos. Finally, he emphasizes the importance of testing software, organizing content, and increasing publishing frequency to strengthen a sports brand's online presence.

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

Discover innovative strategies to grow your email database through social media. Learn how running contests can engage fans and collect valuable email addresses. Find out the power of effective calls to action in your link bio. Gather feedback through surveys to enhance engagement and build your list. Plus, explore the benefits of going live on Instagram to attract new subscribers. These insights are essential for any sports team looking to boost their marketing efforts.

Growing your email database during the sports season can significantly boost ticket sales. Unique strategies like in-game giveaways and website pop-up discounts are explored to capture emails from new fans. Understanding the current email collection rates and aiming for growth helps turn single game buyers into loyal attendees. Key takeaways emphasize setting clear goals and focusing on fan engagement during games. Maximize this opportunity to enhance connections and drive sales through effective email strategies!

In this discussion, Jeremy, an expert in sports marketing, dives into the often-overlooked opportunity of growing email databases during the off-season. He highlights the pitfalls of only focusing on in-season growth, which can lead to fan burnout. Jeremy shares actionable strategies like using contests and events to capture emails effectively. He stresses the importance of clean data collection through QR codes and setting clear goals for off-season growth, ultimately leading to enhanced ticket sales when the season kicks off.

Explore the art of email marketing tailored for sports fans. Discover how to keep season ticket holders feeling exclusive with proactive communication from day one. Learn the value of 'know before you go' emails for single game buyers to ensure an enjoyable experience. Uncover strategies to engage fans through social media highlights, fostering loyalty without direct sales pitches. Jeremy Neisser shares unique email ideas designed to build a strong fan base and enhance ticket sales.