Sports Marketing Machine Podcast
8 - How to Grow Your Email Database During the Offseason
Apr 20, 2023
In this discussion, Jeremy, an expert in sports marketing, dives into the often-overlooked opportunity of growing email databases during the off-season. He highlights the pitfalls of only focusing on in-season growth, which can lead to fan burnout. Jeremy shares actionable strategies like using contests and events to capture emails effectively. He stresses the importance of clean data collection through QR codes and setting clear goals for off-season growth, ultimately leading to enhanced ticket sales when the season kicks off.
06:54
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Quick takeaways
- Developing a consistent off-season strategy for email list growth can significantly enhance marketing reach and boost ticket sales during the season.
- Utilizing creative methods like contests and merchandise sales, alongside efficient email capture processes, ensures clean data and promotes database expansion.
Deep dives
Maximizing Email Database Growth During the Off-Season
Growing an email database during the off-season is crucial for maximizing ticket sales during the season. Many teams focus solely on in-season strategies, risking burnout among single-game buyers due to excessive promotional emails. However, leveraging the off-season allows teams to plan promotions and ticket sales while also capturing fresh email leads. By establishing a consistent strategy for email collection, teams can enhance their marketing reach, resulting in increased ticket sales when the season resumes.
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