Sports Marketing Machine Podcast

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email strategy — a personalized outreach approach that leverages existing data to re-engage past buyers.Forget the generic newsletter blast. This strategy is all about 1:1 connection: short, simple, text-based emails that feel like they’re written just for them. Jeremy shares tips, templates, and timing advice to help you set up a campaign that feels authentic and drives results.Whether you're in-season or planning ahead, this episode gives you a repeatable, high-ROI tactic you can launch fast.Top Takeaways85% of single-game buyers don’t come back — but they’re still your warmest leads.Personal > Polished: A personal email that looks like it came from a rep gets opened. A newsletter? Often ignored.No fancy graphics required: Keep it plain text, use their name, and mention the game they attended.Timing is key: Don’t wait until they forget — follow up when the memory is still fresh.Set up audience segments: Group buyers by game, seat type, or date for stronger messaging.Episode Chapters00:00 – Why Single Game Buyers Don’t Return03:40 – Personalization Beats Automation06:15 – What to Include in a ‘We Miss You’ Email09:10 – Segmenting Your List for Better Results11:55 – How to Set This Up Quickly (Even Without a CRM)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty.Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments that stick. You'll walk away with real strategies to help your team not just fix problems, but build fans for life.✅ Key Takeaways:Mistakes are inevitable — recovery is optional. Great brands aren’t perfect. They’re prepared.Fans remember how you made them feel. Especially when things didn’t go right.Your frontline staff is your brand. Empower them with tools, autonomy, and encouragement to turn tough moments into memorable ones.Service recovery is a marketing opportunity. A fan who had a problem and a great resolution will tell more people than one who had a smooth experience.Train for the unexpected. Small gestures in high-stress moments = lifetime loyalty.💬 Sound Bites:“You won’t just fix the problem — you’ll be building a fan for life.”“Recovery is where loyalty is born.”⏱️ Chapters:00:00 – Introduction: Why Recovery Moments Matter 02:47 – Real-Life Examples (1-800-FLOWERS, Disney, and more) 06:10 – Fan Service Playbook: How to Train, Empower & RespondIf you found this episode valuable, share it with your team or drop a quick review on Apple or Spotify. 🎧 Subscribe, rate, and help more marketers learn how to turn mishaps into marketing gold.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover how sports teams can harness fan feedback to boost future ticket sales. Learn the importance of crafting targeted surveys that extract actionable insights. Explore five key categories to address, including game day experience and ticket access. Find out why dynamic dashboards can transform raw data into strategic clarity. Plus, understand the value of differentiating between ticket plan holders and single-game buyers. This podcast offers essential tips for smarter questions and better decisions, ensuring an improved fan journey.

Discover how sports teams can leverage Vibe.co for affordable streaming TV ads without the need for big budgets. Learn to target specific audiences and track ad performance in real-time, making it easy to fine-tune campaigns. Hear how IP tracking helps measure the impact on ticket sales and brand awareness. This modern approach to TV advertising is accessible to every team, proving that creative, relevant ads are key to maximizing results.

Discover how to optimize your marketing budget for ticket sales. Learn the importance of building an owned audience before investing in expensive tactics. Explore low-cost, high-impact tools for awareness, including creative billboard campaigns. Understand how smart list buying can significantly boost your ROI, particularly for group sales. The podcast emphasizes a strategic approach, treating your budget like a sales funnel—moving from awareness to conversion. Maximize your marketing dollars by effectively segmenting your audience and retargeting those most likely to engage.

Explore the power of retargeting to re-engage potential event ticket buyers. Learn why timing is crucial, with insights on ideal advertising windows. Discover how to effectively exclude past ticket purchasers and engage social media interactions. Find out how a modest budget can yield significant results with precise targeting strategies. This podcast offers practical steps to enhance your marketing efforts and maximize ROI while keeping campaigns fresh and engaging.

Discover the secret sauce of Meta Ads with Lookalike Audiences! Learn how to target new fans that mirror your best existing ones, like past ticket buyers and video viewers. Jeremy uncovers best practices for building these audiences, emphasizing the importance of high-quality sources. Avoid pitfalls by distinguishing between hot, warm, and cold audiences. Combine Lookalike Audiences with smart exclusions to maximize ad efficacy and keep your targeting fresh. Plus, insightful tips on tracking conversions to enhance your advertising strategy!

Dive into the world of Meta Ads as the host explores the power of exclusion lists. Learn how separating audiences—like single-game buyers from season ticket holders—can stretch your ad dollars. Discover practical strategies to avoid marketing to past purchasers, reducing ad fatigue and increasing relevance. Uncover the benefits of layering exclusions for precise targeting, saving your budget while boosting ROI. This informative discussion provides clear steps to refine your ad approach and enhance campaign efficiency.

Dive into the fascinating world of Meta Ads, where small tweaks lead to big results! Discover the crucial difference between Link Clicks and Landing Page Views. While Link Clicks often come from accidental visitors, Landing Page Views attract higher intent users, boosting engagement and conversions. Learn how to optimize your ad campaigns for better ROI and why monitoring performance metrics is vital. Get ready to transform your ticket sales strategy with actionable insights that can elevate your marketing game!

Discover the intriguing world of buying email lists for sports marketing. Learn when it makes sense to invest in lists, particularly for new teams or urgent campaigns. Listen in on the benefits like quick access to potential fans and targeted outreach. However, caution is advised regarding data quality and uncertain ROI. A strong emphasis is placed on the superiority of building an organic list, ensuring that quality always trumps quantity. Perfect for those seeking fast expansion while navigating the pitfalls!