137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No

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Nov 8, 2025

Discover how sports teams can create unmissable Black Friday offers that fans will love! Learn the secrets of stacking value over slashing prices. Explore the powerful Value Equation and why framing deals as 'buy X, get Y' works wonders. Jeremy reveals a three-phase launch plan to maximize sales and emphasizes competing on experience instead of discounts. Plus, get insights on crafting compelling landing pages, effective email copy, and avoiding common pitfalls that hinder conversions. Master your holiday strategy with expert tips!

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INSIGHT

Reframe Black Friday As Value, Not Clearance

Black Friday should increase perceived value and reduce friction, not just cut prices.
Make offers feel bigger, faster, and easier to improve conversion.

ADVICE

Stack Bonuses Onto Ticket Core

Build a bundle: core tickets plus low-cost, high-perceived bonuses like parking or merch.
Show the math and use abundance framing (e.g., buy 3 get 1 free) instead of percentage discounts.

ADVICE

Use Risk Reversal And Real Scarcity

Add risk reversal like credit for missed games and explicit scarcity like limited bundles.
Display the bundle details, price, and deadline clearly so fans can act quickly.

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Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.

Key Topics Covered

Why Black Friday isn’t a clearance sale — and how to stop competing on price
The Value Equation for sports teams: dream outcome, effort, and likelihood of success
How to “stack value, not slash price” when building your ticket bundle
The secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)
Adding risk reversal and scarcity to drive urgency and trust
A three-phase launch plan (Tease → Reveal → Drop) for maximum conversion
The Five Ad Apocalypse strategy to warm up your audience before launch
Copy, email, and landing page templates that make your offer a no-brainer
Common conversion killers to avoid — and how to track what really worked

Timestamps

00:00 – Intro: Why most Black Friday offers flop
01:20 – The “Value Equation” for ticket sales
03:40 – Stack value, don’t slash price
06:05 – Competing on experience, not discounts
08:20 – The 3-phase launch plan (Tease → Reveal → Drop)
10:50 – The Five Ad Apocalypse for Meta ads
14:00 – Landing page & email copy that converts
16:20 – Measuring success & analyzing what worked
18:40 – Common pitfalls that kill conversions
21:00 – Final takeaways & challenge to listeners

Main Takeaways

Stack value. Bonuses beat discounts every time.
Follow the three-phase plan: tease, reveal, and drop.
Warm your audience with five ad types to build anticipation.
Show the math and the deadline in every message.
Document your results to double down next year.

Call to Action

If you create a killer Black Friday bundle, send it to Jeremy on LinkedIn
or via his website — he’ll be featuring standout examples in December. And don’t forget to rate and review the show to help more teams turn their marketing into ticket sales.

Alex Hormozi's - 100M Launch Book (AMAZON LINK)

Showpage - LINK

Sports Marketing Machine on LinkedIn
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Book a call with Jeremy from Sports Marketing Machine