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Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.
Key Topics Covered
- Why Black Friday isn’t a clearance sale — and how to stop competing on price
- The Value Equation for sports teams: dream outcome, effort, and likelihood of success
- How to “stack value, not slash price” when building your ticket bundle
- The secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)
- Adding risk reversal and scarcity to drive urgency and trust
- A three-phase launch plan (Tease → Reveal → Drop) for maximum conversion
- The Five Ad Apocalypse strategy to warm up your audience before launch
- Copy, email, and landing page templates that make your offer a no-brainer
- Common conversion killers to avoid — and how to track what really worked
Timestamps
00:00 – Intro: Why most Black Friday offers flop
01:20 – The “Value Equation” for ticket sales
03:40 – Stack value, don’t slash price
06:05 – Competing on experience, not discounts
08:20 – The 3-phase launch plan (Tease → Reveal → Drop)
10:50 – The Five Ad Apocalypse for Meta ads
14:00 – Landing page & email copy that converts
16:20 – Measuring success & analyzing what worked
18:40 – Common pitfalls that kill conversions
21:00 – Final takeaways & challenge to listeners
Main Takeaways
- Stack value. Bonuses beat discounts every time.
- Follow the three-phase plan: tease, reveal, and drop.
- Warm your audience with five ad types to build anticipation.
- Show the math and the deadline in every message.
- Document your results to double down next year.
Call to Action
If you create a killer Black Friday bundle, send it to Jeremy on LinkedIn
or via his website — he’ll be featuring standout examples in December. And don’t forget to rate and review the show to help more teams turn their marketing into ticket sales.
Alex Hormozi's - 100M Launch Book (AMAZON LINK)
Showpage - LINK
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