Sports Marketing Machine Podcast

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe’s pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.🗣️ Sound Bites:“Your local TV rep won’t give you conversion data. Vibe will.”“If your mom couldn’t launch a campaign on it, we didn’t build it right.”“Streaming TV retargeting might be the best silver bullet in marketing right now.”“It’s not just ads — it’s insights. You’ll know which channels and audiences convert.”🧠 Topics Covered:What Vibe.co is and how it simplifies TV advertisingWhy teams should treat CTV like a performance channel, not just brandingHow to retarget site visitors and CRM audiences on streaming platformsThe compounding power of running TV, Meta, and search at the same timeWhat budget and campaign length really work (and what’s a waste)How to approach creative: format, duration, and call to actionWhy sound is 50% of your ad’s effectiveness on TVWhat audience size makes TV worth it (and when to wait)⏱ Episode Chapters:00:00 – Introduction to Vibe and CTV Ads01:37 – Why TV Advertising Isn’t Complicated Anymore04:51 – Start with Retargeting, Not Branding07:36 – Vibe vs. Meta: Similar Tactics, New Medium08:57 – Combining TV with Other Channels10:43 – Measuring Incrementality: Why Vibe Beats Most Platforms11:30 – Campaign Budget Guidelines That Actually Work13:08 – Reusing Video Across Platforms14:47 – Why Audio Is Everything for TV Ads15:45 – Audience Size & When to Launch Your First Campaign17:40 – Final Thoughts + How to Get Started📣 Ready to Test TV for Your Team?Want to launch your first streaming TV campaign?▶️ Watch the tutorial Jeremy made - HERE🚀 Try Vibe for yourself - SIGN UP HERESports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Join a deep dive into the complex world of loss leaders in sports marketing. Discover how promotions like $1 hot dogs can fill stands but might harm your brand if mismanaged. Learn the significance of perceived value and why a free ticket often feels less appealing than a discounted snack. The discussion emphasizes clever bundling of offers to boost attendance and drive incremental revenue, all while protecting your full-price strategy. Tune in for insights on tracking success metrics that elevate fan engagement!

Discover the hidden potential in youth programs as key data points like birthdays and school names can transform engagement into revenue. Explore how simple tracking can lead to effective marketing strategies and increased ticket sales. Learn about personalized offers to enhance family connections and future business opportunities. Uncover the importance of strategic follow-up that can turn participation into lasting fan loyalty. Unlock the true value of your youth events and capitalize on every interaction!

In this discussion, a critical issue in sports marketing is tackled: bringing back fans who only attended once. With 85% of single-game buyers not returning, a personalized email strategy emerges as a solution. Forget generic newsletters; individualized, plain text emails can foster genuine connections. The timing of these emails is crucial to maximize impact while the memory of the game is fresh. Tips on segmentation by game type and seat can further enhance messaging effectiveness, ensuring teams re-engage their warmest leads.

Mistakes happen in sports marketing, but how you handle them can build fierce fan loyalty. Service recovery is a powerful tool; turning frustrations into ‘wow’ moments creates lasting connections. With examples from 1-800-FLOWERS and Disney, you'll learn to empower your team to transform problems into memorable experiences. Every hiccup is an opportunity for loyalty when fans feel valued. Train staff for the unexpected, and small gestures can lead to lifelong supporters. Remember, recovery is where loyalty is born!

Discover how sports teams can harness fan feedback to boost future ticket sales. Learn the importance of crafting targeted surveys that extract actionable insights. Explore five key categories to address, including game day experience and ticket access. Find out why dynamic dashboards can transform raw data into strategic clarity. Plus, understand the value of differentiating between ticket plan holders and single-game buyers. This podcast offers essential tips for smarter questions and better decisions, ensuring an improved fan journey.

Discover how sports teams can leverage Vibe.co for affordable streaming TV ads without the need for big budgets. Learn to target specific audiences and track ad performance in real-time, making it easy to fine-tune campaigns. Hear how IP tracking helps measure the impact on ticket sales and brand awareness. This modern approach to TV advertising is accessible to every team, proving that creative, relevant ads are key to maximizing results.

Discover how to optimize your marketing budget for ticket sales. Learn the importance of building an owned audience before investing in expensive tactics. Explore low-cost, high-impact tools for awareness, including creative billboard campaigns. Understand how smart list buying can significantly boost your ROI, particularly for group sales. The podcast emphasizes a strategic approach, treating your budget like a sales funnel—moving from awareness to conversion. Maximize your marketing dollars by effectively segmenting your audience and retargeting those most likely to engage.

Explore the power of retargeting to re-engage potential event ticket buyers. Learn why timing is crucial, with insights on ideal advertising windows. Discover how to effectively exclude past ticket purchasers and engage social media interactions. Find out how a modest budget can yield significant results with precise targeting strategies. This podcast offers practical steps to enhance your marketing efforts and maximize ROI while keeping campaigns fresh and engaging.

Discover the secret sauce of Meta Ads with Lookalike Audiences! Learn how to target new fans that mirror your best existing ones, like past ticket buyers and video viewers. Jeremy uncovers best practices for building these audiences, emphasizing the importance of high-quality sources. Avoid pitfalls by distinguishing between hot, warm, and cold audiences. Combine Lookalike Audiences with smart exclusions to maximize ad efficacy and keep your targeting fresh. Plus, insightful tips on tracking conversions to enhance your advertising strategy!