Sports Marketing Machine Podcast

Discover how to optimize your marketing budget for ticket sales. Learn the importance of building an owned audience before investing in expensive tactics. Explore low-cost, high-impact tools for awareness, including creative billboard campaigns. Understand how smart list buying can significantly boost your ROI, particularly for group sales. The podcast emphasizes a strategic approach, treating your budget like a sales funnel—moving from awareness to conversion. Maximize your marketing dollars by effectively segmenting your audience and retargeting those most likely to engage.

Explore the power of retargeting to re-engage potential event ticket buyers. Learn why timing is crucial, with insights on ideal advertising windows. Discover how to effectively exclude past ticket purchasers and engage social media interactions. Find out how a modest budget can yield significant results with precise targeting strategies. This podcast offers practical steps to enhance your marketing efforts and maximize ROI while keeping campaigns fresh and engaging.

Discover the secret sauce of Meta Ads with Lookalike Audiences! Learn how to target new fans that mirror your best existing ones, like past ticket buyers and video viewers. Jeremy uncovers best practices for building these audiences, emphasizing the importance of high-quality sources. Avoid pitfalls by distinguishing between hot, warm, and cold audiences. Combine Lookalike Audiences with smart exclusions to maximize ad efficacy and keep your targeting fresh. Plus, insightful tips on tracking conversions to enhance your advertising strategy!

Dive into the world of Meta Ads as the host explores the power of exclusion lists. Learn how separating audiences—like single-game buyers from season ticket holders—can stretch your ad dollars. Discover practical strategies to avoid marketing to past purchasers, reducing ad fatigue and increasing relevance. Uncover the benefits of layering exclusions for precise targeting, saving your budget while boosting ROI. This informative discussion provides clear steps to refine your ad approach and enhance campaign efficiency.

Dive into the fascinating world of Meta Ads, where small tweaks lead to big results! Discover the crucial difference between Link Clicks and Landing Page Views. While Link Clicks often come from accidental visitors, Landing Page Views attract higher intent users, boosting engagement and conversions. Learn how to optimize your ad campaigns for better ROI and why monitoring performance metrics is vital. Get ready to transform your ticket sales strategy with actionable insights that can elevate your marketing game!

Discover the intriguing world of buying email lists for sports marketing. Learn when it makes sense to invest in lists, particularly for new teams or urgent campaigns. Listen in on the benefits like quick access to potential fans and targeted outreach. However, caution is advised regarding data quality and uncertain ROI. A strong emphasis is placed on the superiority of building an organic list, ensuring that quality always trumps quantity. Perfect for those seeking fast expansion while navigating the pitfalls!

Discover four creative strategies to engage sports fans beyond traditional advertising. Learn how partnering with community events can expand your audience and create win-win situations. Explore the benefits of collaborating with hotels for visitor outreach and using movie theaters for impactful advertising. The discussion also highlights the power of influencer marketing, particularly with micro-influencers who drive engagement effectively. These unique approaches provide fresh opportunities for teams to connect with potential fans and boost ticket sales.

Send us a textIn this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies. The discussion highlights successful case studies, the impact of creative campaigns, and the necessity of building long-term relationships with fans through effective communication and automation. In this conversation, Andy Milovich discusses the importance of engaging fans on a deeper level to enhance their experience and increase repeat attendance at sporting events. He emphasizes the need for sports teams to leverage data analytics to understand consumer behavior and personalize their marketing efforts. By breaking down silos within organizations and fostering a sense of community, teams can create meaningful connections with fans and drive revenue growth. Milovich also highlights the significance of tailored communication strategies for different audience segments and the critical role of data in sales and marketing efforts.TakeawaysRevelocity Sports leverages technology to build personalized fan journeys.Effective marketing requires understanding audience segments and their interests.Automation and personalization are key to driving ticket sales.Teams face challenges with turnover and complexity in marketing.Data utilization goes beyond ticket purchases to understand fan behavior.Creative campaigns should resonate with specific audience segments.Success stories demonstrate measurable impacts on ticket sales.Personalization enhances the fan experience and drives engagement.Streamlining marketing tools can reduce chaos and improve efficiency.Building long-term relationships with fans is essential for retention. Engaging fans emotionally leads to repeat attendance.Understanding customer acquisition costs is crucial for teams.Data analytics can enhance fan engagement strategies.Different demographics require tailored communication.Breaking down organizational silos improves efficiency.Sales confidence is driven by data understanding.The volume of data is rapidly increasing and must be harnessed.Now is the time for teams to invest in data-driven strategies.Chapters00:00 Introduction to Revelosity Sports and Personalization02:52 Challenges in Sports Marketing and Fan Engagement05:52 Data Utilization in Fan Engagement08:49 Segmentation and Targeted Marketing Strategies12:11 Creative Campaigns and Audience Engagement15:07 Success Stories and Measurable Impact18:00 The Importance of Personalization in Ticket Sales20:53 Streamlining Marketing Tools and Automation24:08 Building Long-Term Fan Relationships26:41 Engaging Fans for Repeat Attendance28:35 Leveraging Data for Fan Engagement30:36 Understanding Consumer Behavior in Sports32:32 Personalizing Fan Experiences34:01 Effective Communication with Diverse Audiences39:47 Building Community Through Sports41:45 Connecting Organizational Functions for Success45:06 Harnessing Data for Enhanced Sales and MarketingContact Andy and the Revelocity TeamRSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Explore the transformative power of personalization in sports marketing. Discover how successful giants like Amazon harness data to create tailored experiences. Learn about the psychology behind why personalized strategies boost fan engagement. Hear practical examples, such as birthday promotions and recognizing first-time attendees, that can elevate the fan experience. Delve into how geo-targeting can tailor offers to specific audiences and why simplifying choices enhances decision-making. Gain insights into predictive analytics and personalized upselling for increasing revenue.

Send us a textIn this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience. The episode also delves into balancing service and sales through text messaging, highlighting the impressive ROI and conversion rates achieved through their campaigns. In this conversation, Jeremy Neisser engages with Amanda McGuckin Hager, Ben Hall, and Bryant Hafemeyer to discuss effective marketing strategies in sports, focusing on SMS marketing, conversion tracking, and upcoming promotional campaigns. They explore the importance of planning and sophistication in marketing efforts, the significance of engaging single game buyers, and the innovative features of TrueDialog that enhance deliverability and customer engagement. The discussion also highlights the differences between short codes and long codes in SMS marketing, emphasizing the need for effective list-building strategies and compliance with legal standards.TakeawaysText messaging is crucial for real-time fan communication.True Dialogue's integration with Oracle Eloqua enhances marketing efforts.A service-first approach helps build a loyal fan base.Text messages are more likely to be seen than emails.Clear and concise messaging improves fan experience.Measuring success involves tracking repeat business and engagement.Balancing service and sales is an ongoing challenge.  The sophistication of marketing planning can lead to better results.Inbound campaigns are essential for building a marketing list.Short codes provide better deliverability than long codes.Planning campaigns around events can maximize engagement.Using SMS marketing effectively requires understanding legal compliance.Innovative marketing strategies can improve fan experiences.Continuous learning and adaptation are key in digital marketing.Chapters00:00 - Introduction to Text Messaging in Fan Engagement03:05 - Choosing TrueDialog: A Partnership for Success06:01 - Service-First Approach: Enhancing Fan Communication08:59 - Evolving Fan Communication Strategies11:52 - Measuring Success: From Policies to Repeat Business15:02 - Balancing Service and Sales in Text Messaging18:13 - ROI and Conversion: The Power of Text Messaging22:58 - Tracking Conversions and Marketing Sophistication25:27 - Upcoming Campaigns and Promotions27:57 - Engaging Single Game Buyers30:05 - Inbound Campaigns and List Building33:10 - TrueDialog's Innovations and Features36:21 - Deliverability: Short Codes vs Long CodesTrueDialogAmanda from TrueDialog's contact info: ahager@truedialog.com & LinkedInBen Hall from the Minnesota Wild - LinkedInBryant Hafemeyer from the MinnesotaSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine