107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)
Mar 24, 2025
Dive into the fascinating world of Meta Ads, where small tweaks lead to big results! Discover the crucial difference between Link Clicks and Landing Page Views. While Link Clicks often come from accidental visitors, Landing Page Views attract higher intent users, boosting engagement and conversions. Learn how to optimize your ad campaigns for better ROI and why monitoring performance metrics is vital. Get ready to transform your ticket sales strategy with actionable insights that can elevate your marketing game!
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volunteer_activism ADVICE
Prioritize Landing Page Views
Always choose the performance goal "Landing Page Views" instead of "Link Clicks" when setting up Meta Ads campaigns for website traffic.
This ensures higher quality traffic, better engagement, and improved conversion rates.
insights INSIGHT
Link Clicks Inflate Engagement
Link Clicks include many accidental clicks and users who bounce immediately, inflating engagement metrics.
Landing Page Views indicate users waited for the page to load, showing higher intent to engage and convert.
volunteer_activism ADVICE
When to Use Link Clicks
Use Link Clicks only if your website loads instantly or when running pure awareness campaigns.
Avoid using Link Clicks for traffic campaigns aimed at conversions or sales, as it leads to lower ROI.
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.
Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.
Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.
If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.
✅ Takeaways
Link Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.
Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.
Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).
When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).
Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.
🛠️ Action Step
Next time you create a Meta Ads campaign to drive traffic to your website:
Choose Traffic as your objective.
In your Ad Set, select "Landing Page Views" as your performance goal (not Link Clicks).
Monitor for real engagement—not just inflated click numbers.
⏱️ Chapters
00:00 – Introduction to the Meta Ads Series 00:26 – Setting Up a Campaign in Ads Manager 01:19 – Understanding the Campaign Structure 02:19 – The Common Mistake: Choosing Link Clicks 03:15 – Why Landing Page Views Are Better 04:07 – Your Action Plan & Final Thoughts
If you found this helpful, stay tuned for next week’s episode as Jeremy dives deeper into the world of Meta Ads and shows you how to build smarter, better-performing campaigns for your sports organization.
Sports Marketing Machine Podcast