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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.
Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.
Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.
If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.
✅ Takeaways
- Link Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.
- Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.
- Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).
- When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).
- Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.
🛠️ Action Step
Next time you create a Meta Ads campaign to drive traffic to your website:
- Choose Traffic as your objective.
- In your Ad Set, select "Landing Page Views" as your performance goal (not Link Clicks).
- Monitor for real engagement—not just inflated click numbers.
⏱️ Chapters
00:00 – Introduction to the Meta Ads Series
00:26 – Setting Up a Campaign in Ads Manager
01:19 – Understanding the Campaign Structure
02:19 – The Common Mistake: Choosing Link Clicks
03:15 – Why Landing Page Views Are Better
04:07 – Your Action Plan & Final Thoughts
If you found this helpful, stay tuned for next week’s episode as Jeremy dives deeper into the world of Meta Ads and shows you how to build smarter, better-performing campaigns for your sports organization.
Watch the Tutorial on YouTube
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