106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know

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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics. 

The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance of building an organic list as a priority.

Takeaways

• Buying a list can expand your reach.
• Fast fan base with purchased lists.
• Work with a reputable provider.
• Data quality can be unpredictable.
• Low engagement and deliverability issues.
• ROI is going to be uncertain.
• Buying a list makes sense for one-time events.
• Gradually warm up the list.
• Quality beats quantity every time.
• Building organically should be priority number one.

Chapters
00:00 Introduction to Buying Email Lists
01:11 When to Consider Buying a List
06:51 Benefits of Buying a List
07:19 Best Practices for Buying a List
09:39 Cons of Buying a List
14:23 Main Takeaways and Conclusion

Interested in buying a list and want recommendations - email jeremy@sportsmarketingmachine.com. 

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