110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)
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Apr 15, 2025
Explore the power of retargeting to re-engage potential event ticket buyers. Learn why timing is crucial, with insights on ideal advertising windows. Discover how to effectively exclude past ticket purchasers and engage social media interactions. Find out how a modest budget can yield significant results with precise targeting strategies. This podcast offers practical steps to enhance your marketing efforts and maximize ROI while keeping campaigns fresh and engaging.
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volunteer_activism ADVICE
Retarget Website Visitors
Retarget people who visited your website but didn't buy tickets within the last 3 to 7 days.
Exclude recent ticket buyers to save budget and reduce ad fatigue.
insights INSIGHT
Website Visitors Are Warm Audience
Website visitors are highly engaged, warm and high-intent audiences ideal for retargeting.
Retargeting helps convert those who showed interest but didn't complete a purchase.
volunteer_activism ADVICE
Manage Audiences and Exclusions
Regularly update your exclusion lists of ticket buyers every 7 days to avoid wasted ad spend.
Use rolling windows for retargeting audiences to keep your campaigns refreshed and effective.
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you’re not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.
🧠 Takeaways
Retargeting helps you re-engage warm, high-intent audiences who didn’t convert the first time.
Website visitors from the past 3–7 days are your best bet for quick wins.
Use exclusion lists to avoid showing ads to past ticket buyers—save budget & reduce fatigue.
Social media engagers (likes, shares, comments, video viewers) are great to retarget within 7–14 days.
Set up rolling audiences to keep campaigns automatically refreshed.
$5/day budget can go a long way when ads are highly targeted.
These tactics work best during your season when web traffic is high.
Big brands do this daily—you can too, without a big budget.
Combine retargeting + exclusions + time window for highest ROI.
🔊 Sound Bites
"If you're spending $35 a week to stay in front of high-intent fans—that's worth it."
⏱️ Chapters
00:00 – Intro to Retargeting 01:12 – Website Visitors: The Most Valuable Warm Audience 03:46 – Creating an 8-Day Retargeting List 06:10 – Building Your Ad & Excluding Ticket Buyers 08:48 – Social Media Engagers: Likes, Shares & Views 11:36 – Why Timing (3–7 or 10–14 Days) Matters 13:22 – Recap & How to Test for Just $5/Day
Sports Marketing Machine Podcast