Sports Marketing Machine Podcast

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.💡 Key TakeawaysCreating video content isn’t optional anymore — it’s essential for effective paid ads.Warm audiences with video = lower CPMs and higher conversion rates.Retargeting video watchers boosts ROI dramatically.Use highlight reels and event recaps to re-engage past ticket buyers.Organic content that performs well should be amplified with paid dollars.Fans don’t buy tickets — they buy experiences. Show the experience.You don’t need fancy equipment — just start filming.Sound Bites"People buy experiences, not tickets." "Create more video content — your ads will thank you." "Warming the audience makes everything cheaper and easier."Chapters 00:00 – Why Video Matters More Than Ever 02:42 – Using Video to Warm Up Cold Audiences 05:59 – Lowering CPMs Through Smarter Targeting 08:47 – Re-Engaging Past Buyers with Video Highlights 11:34 – Key Takeaways + Simple Video Ideas for TeamsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover two innovative tools designed to revolutionize sports marketing. A Dynamic Survey Dashboard captures actionable fan insights, overcoming the limits of traditional surveys. Meanwhile, an all-in-one Sponsorship Management Tool consolidates contracts and performance data, reducing chaos for marketing teams. Say goodbye to generic feedback and endless spreadsheets—it’s time for smarter solutions that enhance engagement and drive ROI!

Join Jonathan Hufnagel, the founder and CEO of Dash, a fan activation platform transforming engagement for over 400 sports teams. He shares the journey of evolving from a digital auction tool to a comprehensive e-commerce solution. Discover how teams can drive revenue with creative promotions like mystery tickets and auctions. Hufnagel emphasizes the importance of data in enhancing fan experiences and urges teams to embrace digital engagement. Real-world success stories amplify the impact of innovative strategies in connecting with fans better than ever.

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe’s pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.🗣️ Sound Bites:“Your local TV rep won’t give you conversion data. Vibe will.”“If your mom couldn’t launch a campaign on it, we didn’t build it right.”“Streaming TV retargeting might be the best silver bullet in marketing right now.”“It’s not just ads — it’s insights. You’ll know which channels and audiences convert.”🧠 Topics Covered:What Vibe.co is and how it simplifies TV advertisingWhy teams should treat CTV like a performance channel, not just brandingHow to retarget site visitors and CRM audiences on streaming platformsThe compounding power of running TV, Meta, and search at the same timeWhat budget and campaign length really work (and what’s a waste)How to approach creative: format, duration, and call to actionWhy sound is 50% of your ad’s effectiveness on TVWhat audience size makes TV worth it (and when to wait)⏱ Episode Chapters:00:00 – Introduction to Vibe and CTV Ads01:37 – Why TV Advertising Isn’t Complicated Anymore04:51 – Start with Retargeting, Not Branding07:36 – Vibe vs. Meta: Similar Tactics, New Medium08:57 – Combining TV with Other Channels10:43 – Measuring Incrementality: Why Vibe Beats Most Platforms11:30 – Campaign Budget Guidelines That Actually Work13:08 – Reusing Video Across Platforms14:47 – Why Audio Is Everything for TV Ads15:45 – Audience Size & When to Launch Your First Campaign17:40 – Final Thoughts + How to Get Started📣 Ready to Test TV for Your Team?Want to launch your first streaming TV campaign?▶️ Watch the tutorial Jeremy made - HERE🚀 Try Vibe for yourself - SIGN UP HERESports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Join a deep dive into the complex world of loss leaders in sports marketing. Discover how promotions like $1 hot dogs can fill stands but might harm your brand if mismanaged. Learn the significance of perceived value and why a free ticket often feels less appealing than a discounted snack. The discussion emphasizes clever bundling of offers to boost attendance and drive incremental revenue, all while protecting your full-price strategy. Tune in for insights on tracking success metrics that elevate fan engagement!

Discover the hidden potential in youth programs as key data points like birthdays and school names can transform engagement into revenue. Explore how simple tracking can lead to effective marketing strategies and increased ticket sales. Learn about personalized offers to enhance family connections and future business opportunities. Uncover the importance of strategic follow-up that can turn participation into lasting fan loyalty. Unlock the true value of your youth events and capitalize on every interaction!

In this discussion, a critical issue in sports marketing is tackled: bringing back fans who only attended once. With 85% of single-game buyers not returning, a personalized email strategy emerges as a solution. Forget generic newsletters; individualized, plain text emails can foster genuine connections. The timing of these emails is crucial to maximize impact while the memory of the game is fresh. Tips on segmentation by game type and seat can further enhance messaging effectiveness, ensuring teams re-engage their warmest leads.

Send us a textIn this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty.Jeremy shares memorable examples from companies like 1-800-FLOWERS and Disney, illustrating how proactive, empowered customer service can create “wow” moments that stick. You'll walk away with real strategies to help your team not just fix problems, but build fans for life.✅ Key Takeaways:Mistakes are inevitable — recovery is optional. Great brands aren’t perfect. They’re prepared.Fans remember how you made them feel. Especially when things didn’t go right.Your frontline staff is your brand. Empower them with tools, autonomy, and encouragement to turn tough moments into memorable ones.Service recovery is a marketing opportunity. A fan who had a problem and a great resolution will tell more people than one who had a smooth experience.Train for the unexpected. Small gestures in high-stress moments = lifetime loyalty.💬 Sound Bites:“You won’t just fix the problem — you’ll be building a fan for life.”“Recovery is where loyalty is born.”⏱️ Chapters:00:00 – Introduction: Why Recovery Moments Matter 02:47 – Real-Life Examples (1-800-FLOWERS, Disney, and more) 06:10 – Fan Service Playbook: How to Train, Empower & RespondIf you found this episode valuable, share it with your team or drop a quick review on Apple or Spotify. 🎧 Subscribe, rate, and help more marketers learn how to turn mishaps into marketing gold.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover how sports teams can harness fan feedback to boost future ticket sales. Learn the importance of crafting targeted surveys that extract actionable insights. Explore five key categories to address, including game day experience and ticket access. Find out why dynamic dashboards can transform raw data into strategic clarity. Plus, understand the value of differentiating between ticket plan holders and single-game buyers. This podcast offers essential tips for smarter questions and better decisions, ensuring an improved fan journey.

Discover how sports teams can leverage Vibe.co for affordable streaming TV ads without the need for big budgets. Learn to target specific audiences and track ad performance in real-time, making it easy to fine-tune campaigns. Hear how IP tracking helps measure the impact on ticket sales and brand awareness. This modern approach to TV advertising is accessible to every team, proving that creative, relevant ads are key to maximizing results.