Discover two innovative tools designed to revolutionize sports marketing. A Dynamic Survey Dashboard captures actionable fan insights, overcoming the limits of traditional surveys. Meanwhile, an all-in-one Sponsorship Management Tool consolidates contracts and performance data, reducing chaos for marketing teams. Say goodbye to generic feedback and endless spreadsheets—it’s time for smarter solutions that enhance engagement and drive ROI!
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question_answer ANECDOTE
Dynamic Survey Insights Anecdote
Traditional survey tools like Google Forms leave feedback isolated and underutilized.
Jeremy shares how his new tool segments fan feedback by demographics, revealing actionable insights beyond basic complaints.
volunteer_activism ADVICE
Segment Fan Data for Action
Drill into segment-specific fan data like age, zip code, and preferences to find trends.
Use these insights to tailor communications and promotions that resonate with distinct fan groups.
volunteer_activism ADVICE
Use Survey Logic and Empathy
Design surveys with logic that tailors follow-ups based on fan responses, especially low ratings.
Empathy-driven questions improve fan experience understanding and show you value their feedback.
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In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing.
➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Google Forms by segmenting responses by fan type, age, zip code, and behavior — giving marketing teams actionable insights instead of generic feedback.
➡️ Sponsorship Management Tool: Tired of managing partnerships with 10 different spreadsheets? Jeremy introduces an all-in-one Sponsorship Dashboard that organizes contracts, asset tracking, proof-of-performance photos, tasks, and more — eliminating chaos and enabling teams to deliver partner ROI with confidence.
Whether you're a marketer drowning in data or a partnership director juggling Google Sheets, this episode shows there's a better way.
💡 What You’ll Learn:
Why traditional fan surveys are missing the mark — and how to fix them
The power of survey logic and segmentation to reveal deeper trends
How survey feedback becomes business intelligence when structured right
What’s broken in most teams’ sponsorship management systems
How a centralized dashboard can replace 5+ spreadsheets and save you time
Why end-of-season panic over proof-of-performance reports can now be avoided
🔧 Tools Discussed:
Dynamic Fan Survey Dashboard
All-in-One Sponsorship Management Platform
✅ Take Action:
If you'd like beta access to either tool — or you're just tired of managing your season in spreadsheets — reach out to Jeremy directly jeremy@sportsmarketingmachine.com or visit sportsmarketingmachine.com to schedule time to see a demo.
📣 Let’s Connect:
Subscribe & Review: If this episode sparked a new idea or solution for you, be sure to subscribe and leave a quick review — it helps the show grow and reach more sports marketers.
Sports Marketing Machine Podcast