Sports Marketing Machine Podcast 118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.
Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.
Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.
✅ Top Takeaways:
- TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.
- Start with Warm Audiences: Use Vibe’s pixel or upload your CRM list for retargeting.
- TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.
- Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.
- Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.
- Skip the Freebies: Every impression is trackable, and every dollar can be measured.
🗣️ Sound Bites:
“Your local TV rep won’t give you conversion data. Vibe will.”
“If your mom couldn’t launch a campaign on it, we didn’t build it right.”
“Streaming TV retargeting might be the best silver bullet in marketing right now.”
“It’s not just ads — it’s insights. You’ll know which channels and audiences convert.”
🧠 Topics Covered:
- What Vibe.co is and how it simplifies TV advertising
- Why teams should treat CTV like a performance channel, not just branding
- How to retarget site visitors and CRM audiences on streaming platforms
- The compounding power of running TV, Meta, and search at the same time
- What budget and campaign length really work (and what’s a waste)
- How to approach creative: format, duration, and call to action
- Why sound is 50% of your ad’s effectiveness on TV
- What audience size makes TV worth it (and when to wait)
⏱ Episode Chapters:
00:00 – Introduction to Vibe and CTV Ads
01:37 – Why TV Advertising Isn’t Complicated Anymore
04:51 – Start with Retargeting, Not Branding
07:36 – Vibe vs. Meta: Similar Tactics, New Medium
08:57 – Combining TV with Other Channels
10:43 – Measuring Incrementality: Why Vibe Beats Most Platforms
11:30 – Campaign Budget Guidelines That Actually Work
13:08 – Reusing Video Across Platforms
14:47 – Why Audio Is Everything for TV Ads
15:45 – Audience Size & When to Launch Your First Campaign
17:40 – Final Thoughts + How to Get Started
📣 Ready to Test TV for Your Team?
Want to launch your first streaming TV campaign?
▶️ Watch the tutorial Jeremy made - HERE
🚀 Try Vibe for yourself - SIGN UP HERE
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