Sports Marketing Machine Podcast 105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads
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Mar 14, 2025 Discover four creative strategies to engage sports fans beyond traditional advertising. Learn how partnering with community events can expand your audience and create win-win situations. Explore the benefits of collaborating with hotels for visitor outreach and using movie theaters for impactful advertising. The discussion also highlights the power of influencer marketing, particularly with micro-influencers who drive engagement effectively. These unique approaches provide fresh opportunities for teams to connect with potential fans and boost ticket sales.
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Elevate Community Event Partnerships
- Partner with community events beyond just having a booth by creating win-win cross promotions with event coordinators.
- Exchange email list promotions and create unique activations that engage new audiences in your city.
Leverage Hotel & Tourism Partnerships
- Build relationships with hotels and tourism boards to offer exclusive ticket deals and bundled experiences.
- Use concierge collaborations and hotel displays to reach visitors seeking entertainment options in your community.
Use Movie Theater Advertising
- Use local movie theater advertising for captive audiences that cannot skip or mute ads.
- Create themed 30-second hype videos with QR codes tied to promotions and test results with local theaters.