Sports Marketing Machine Podcast

11 - How To Create A Social Media Shot List For Your Games

7 snips
May 15, 2023
Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Craft Shot List By Story & Audience

  • Craft your social media shot list by deciding the story you want to tell and identifying your target audience.
  • Tailor photos and videos to resonate with your ideal viewer, such as showcasing family fun for mom decision-makers.
ADVICE

Expand Shot List Opportunities

  • Think beyond game action and capture other promotional opportunities like group hospitality areas and testimonials.
  • This can help promote group sales and enrich your overall marketing story.
ADVICE

Six Essential Game Day Shots

  • Include these six essential shots: families showing excitement, in-game promotions, player-fan connections, food, community involvement, and behind-the-scenes.
  • Capture diverse content to engage fans and tell a fuller story of the game day experience.
Get the Snipd Podcast app to discover more snips from this episode
Get the app