Sports Marketing Machine Podcast

11 - How To Create A Social Media Shot List For Your Games

May 15, 2023

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

06:19

Episode guests

Jeremy Neisser

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Craft social media shot lists based on storytelling and audience targeting.

Include behind-the-scenes and community-focused elements to enhance social media content.

Deep dives

Crafting a Social Media Shot List for Game Days

Crafting a social media shot list for game days involves planning the photos and videos you want to capture during an event to tell a specific story. It is important to consider the narrative you aim to convey and the target audience. For instance, showcasing families enjoying the game or focusing on interactions between players and fans can resonate well. Additionally, including behind-the-scenes footage and community involvement adds depth to the social media content, enhancing engagement and connection with the audience.

Creating a Social Media Shot List for Games and Engaging the Audience

3min

Crafting a Dynamic Social Media Shot List for Sporting Events

4min

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In this episode, Jeremy Neisser discusses the importance of a social media shot list for capturing photos and videos during a game. He emphasizes the need to craft the shot list based on the story you want to tell and the intended audience. Jeremy also suggests expanding the shot list to include other opportunities for promoting the team or organization. He provides six essential shots that should be included in the game day shot list. The episode concludes with three takeaways for creating an effective shot list.

Takeaways

Craft your social media shot list based on the story you want to tell and the intended audience.
Consider additional opportunities beyond game action to promote the team or organization.
Capture moments of energy and excitement in your photos and videos.

Sound Bites

Chapters

00:00 - Introduction and Previous Episode Recap

00:43 - What is a Social Media Shot List?

01:13 - Crafting the Shot List: Storytelling and Audience

03:11 - Capturing Unique Moments

03:39 - Six Shots for the Game Day Shot List

05:08 - Takeaways

Listen in to learn the shots you should absolutely be capturing during the games.

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Sports Marketing Machine Podcast

11 - How To Create A Social Media Shot List For Your Games

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Crafting a Social Media Shot List for Game Days

Key Takeaways for Effective Social Media Content Creation

Remember Everything You Learn from Podcasts