Jeremy Neisser

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

Jeremy Neisser, an expert in advertising effectiveness within sports marketing, dives deep into the intricacies of measuring success. He reveals that consumers often need multiple reminders before making a purchase, highlighting the significance of tracking new versus repeat customer metrics. Neisser advocates for focusing on ROI and buyer numbers for acquiring new customers, while emphasizing the power of direct channels like email and text messaging to engage return customers. His insights provide a roadmap for brands aiming to sharpen their marketing strategies.

Jeremy Neisser, an expert in data analytics, breaks down the crucial differences between first-party and third-party data in the sports industry. He explains how first-party data, gathered directly from fans, provides invaluable insights for sports teams. In contrast, third-party data offers broader demographic insights, enhancing targeted advertising efforts. The conversation emphasizes the importance of balancing these data types while prioritizing fan privacy and trust. Neisser advocates for transparency in data usage to strengthen relationships with fans.

Jeremy Neisser, a customer service expert, stresses the crucial link between exceptional service and ticket holder retention. He highlights a notable decline in in-park attendance attributed to underutilization of mini-plans and season tickets. Neisser argues that marketing directors should pivot from acquiring new customers to enhancing the experience of current ticket buyers. By leveraging historical ticket usage data, teams can tailor strategies to boost customer satisfaction and attendance, ensuring that existing fans remain engaged.

Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.