Jeremy Neisser

Jeremy Neisser, a media expert passionate about video content in sports, shares insights on boosting fan engagement through effective video strategies. He discusses how video enhances reach, conversion rates, and storytelling for sports organizations. Neisser also recommends three editing tools to help creators efficiently produce videos. Finally, he emphasizes the importance of testing software, organizing content, and increasing publishing frequency to strengthen a sports brand's online presence.

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.

Jeremy Neisser, an expert in advertising effectiveness within sports marketing, dives deep into the intricacies of measuring success. He reveals that consumers often need multiple reminders before making a purchase, highlighting the significance of tracking new versus repeat customer metrics. Neisser advocates for focusing on ROI and buyer numbers for acquiring new customers, while emphasizing the power of direct channels like email and text messaging to engage return customers. His insights provide a roadmap for brands aiming to sharpen their marketing strategies.

Jeremy Neisser, a customer service expert, stresses the crucial link between exceptional service and ticket holder retention. He highlights a notable decline in in-park attendance attributed to underutilization of mini-plans and season tickets. Neisser argues that marketing directors should pivot from acquiring new customers to enhancing the experience of current ticket buyers. By leveraging historical ticket usage data, teams can tailor strategies to boost customer satisfaction and attendance, ensuring that existing fans remain engaged.