Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.
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volunteer_activism ADVICE
Retarget Website Visitors
Retarget website visitors to keep your brand top of mind and increase ticket sales.
Warm audiences from website visits convert at a higher rate than cold audiences, boosting ROI.
volunteer_activism ADVICE
Leverage Single-Game Buyer Data
Upload single-game buyers from up to three years ago to Meta to target them effectively.
Use lookalike audiences to find new similar buyers and convert single-game buyers into multi-game buyers.
volunteer_activism ADVICE
Create Video View Audiences
Build video view audiences based on 75%, 50%, and 25% video completion to identify engaged fans.
Retargeting high-percentage video viewers improves conversion rates compared to other ad types.
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In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for targeting and converting them into multiple-game ticket buyers. Creating video view audiences helps to engage fans who have consumed a large percentage of videos, increasing the likelihood of conversion.
The main takeaways include ensuring the correct installation of the Pixel, building audiences of website visitors, single-game buyers, and video viewers, and utilizing the lookalike audience feature within Meta.
Takeaways
Ensure the correct installation of the Pixel and use the Meta Pixel Helper to verify
Build audiences of website visitors, single-game buyers, and video viewers
Utilize the lookalike audience feature within Meta to target similar individuals
Engage fans who have consumed a large percentage of videos for higher conversion rates
Sound Bites
"Here are the three audiences you should have built within your business suite."
"Typically, sport team websites convert at 2% or less."
"Uploading your ticket buyer data also allows you to utilize the lookalike audience feature within Meta."
Chapters
00:00 - Introduction
01:11 - Shifting to Marketing Tactics
03:07 - Retargeting Website Visitors for Increased Conversion
04:05 - Converting Single-Game Buyers into Multiple-Game Ticket Buyers
05:33 - Engaging Video Viewers for Higher Conversion Rates