Sports Marketing Machine Podcast

21 - The 3 Audiences You Should Have In Your Meta Business Suite

6 snips
Jul 6, 2023
Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Retarget Website Visitors

  • Retarget website visitors to keep your brand top of mind and increase ticket sales.
  • Warm audiences from website visits convert at a higher rate than cold audiences, boosting ROI.
ADVICE

Leverage Single-Game Buyer Data

  • Upload single-game buyers from up to three years ago to Meta to target them effectively.
  • Use lookalike audiences to find new similar buyers and convert single-game buyers into multi-game buyers.
ADVICE

Create Video View Audiences

  • Build video view audiences based on 75%, 50%, and 25% video completion to identify engaged fans.
  • Retargeting high-percentage video viewers improves conversion rates compared to other ad types.
Get the Snipd Podcast app to discover more snips from this episode
Get the app