Sports Marketing Machine Podcast
21 - The 3 Audiences You Should Have In Your Meta Business Suite
Jul 6, 2023
Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.
09:33
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Quick takeaways
- Retargeting website visitors significantly enhances conversion rates by keeping the organization top-of-mind for potential ticket buyers.
- Creating audiences based on video engagement allows for more tailored promotions, leading to higher conversion rates among highly engaged fans.
Deep dives
The Importance of Website Visitor Retargeting
Retargeting website visitors is a highly effective marketing strategy that significantly increases the likelihood of converting casual visitors into ticket buyers. By targeting individuals who have previously shown interest in games by visiting the team's website, organizations can maintain contact and remind potential customers of their offerings. Since typical conversion rates for sports team websites hover around 2%, focusing on this warm audience can enhance return on investment by utilizing tailored advertising efforts. This strategy not only optimizes advertising budgets but also encourages higher engagement rates compared to broad promotional campaigns.
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