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In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for targeting and converting them into multiple-game ticket buyers. Creating video view audiences helps to engage fans who have consumed a large percentage of videos, increasing the likelihood of conversion.
The main takeaways include ensuring the correct installation of the Pixel, building audiences of website visitors, single-game buyers, and video viewers, and utilizing the lookalike audience feature within Meta.
Takeaways
- Ensure the correct installation of the Pixel and use the Meta Pixel Helper to verify
- Build audiences of website visitors, single-game buyers, and video viewers
- Utilize the lookalike audience feature within Meta to target similar individuals
- Engage fans who have consumed a large percentage of videos for higher conversion rates
Sound Bites
- "Here are the three audiences you should have built within your business suite."
- "Typically, sport team websites convert at 2% or less."
- "Uploading your ticket buyer data also allows you to utilize the lookalike audience feature within Meta."
Chapters
00:00 - Introduction
01:11 - Shifting to Marketing Tactics
03:07 - Retargeting Website Visitors for Increased Conversion
04:05 - Converting Single-Game Buyers into Multiple-Game Ticket Buyers
05:33 - Engaging Video Viewers for Higher Conversion Rates
07:53 - Main Takeaways
09:18 - Conclusion
Meta Pixel Helper: https://chrome.google.com/webstore/detail/meta-pixel-helper/
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