

12 - The Impact of Video on Social Media & 3 Tools To Help You Create More Videos Fast
9 snips May 22, 2023
Jeremy Neisser, a media expert passionate about video content in sports, shares insights on boosting fan engagement through effective video strategies. He discusses how video enhances reach, conversion rates, and storytelling for sports organizations. Neisser also recommends three editing tools to help creators efficiently produce videos. Finally, he emphasizes the importance of testing software, organizing content, and increasing publishing frequency to strengthen a sports brand's online presence.
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Video Boosts Social Reach
- Videos provide improved reach because social media algorithms prioritize them.
- They also increase organic sharing to expand your fan base and ticket sales.
Video Improves Conversion
- Video content typically results in higher conversion rates for ticket sales.
- Consumers are more inclined to purchase after watching videos about games or services.
Video Enhances Storytelling
- Videos allow blending of visuals, audio, and text for compelling storytelling.
- This emotional connection strengthens fan loyalty and brand affinity.