Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms and provides insights into their significance for sports organizations. He also shares four key takeaways for selling sports tickets.TakeawaysTake time to understand the importance of Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV).Aim for a customer acquisition cost of at least 4:1, meaning for every $1 spent on marketing, aim to generate $4 in ticket sales.Calculate the lifetime value of your customers to make informed decisions about retention strategies and resource allocation.Website conversion rates for sports teams typically average less than 1%, so focus on improving this metric.Sound BitesChapters00:00 - Introduction00:39 - Customer Acquisition Cost (CAC)02:59 - Conversion Rate03:29 - Average Order Value (AOV)06:04 - Importance of Customer Acquisition Cost07:00 - Importance of Lifetime Value07:30 - Importance of Conversion Rate08:25 - Importance of Average Order Value09:22 - TakeawaysSubscribe today and learn how to grow your fan base and sell more tickets more efficiently. Customer Acquisition Cost (CAC) tells you how much money you spend to acquire a customer. Lifetime Value (LTV) is the total amount of money you expect to make from a customer over their "lifetime" as your customer. Conversion Rate is the percentage of potential customers who become actual customers.Average Order Value (AOV) is the average amount of money a customer spends each time they make a purchase.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, a media expert passionate about video content in sports, shares insights on boosting fan engagement through effective video strategies. He discusses how video enhances reach, conversion rates, and storytelling for sports organizations. Neisser also recommends three editing tools to help creators efficiently produce videos. Finally, he emphasizes the importance of testing software, organizing content, and increasing publishing frequency to strengthen a sports brand's online presence.

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

Discover innovative strategies to grow your email database through social media. Learn how running contests can engage fans and collect valuable email addresses. Find out the power of effective calls to action in your link bio. Gather feedback through surveys to enhance engagement and build your list. Plus, explore the benefits of going live on Instagram to attract new subscribers. These insights are essential for any sports team looking to boost their marketing efforts.

Growing your email database during the sports season can significantly boost ticket sales. Unique strategies like in-game giveaways and website pop-up discounts are explored to capture emails from new fans. Understanding the current email collection rates and aiming for growth helps turn single game buyers into loyal attendees. Key takeaways emphasize setting clear goals and focusing on fan engagement during games. Maximize this opportunity to enhance connections and drive sales through effective email strategies!

In this discussion, Jeremy, an expert in sports marketing, dives into the often-overlooked opportunity of growing email databases during the off-season. He highlights the pitfalls of only focusing on in-season growth, which can lead to fan burnout. Jeremy shares actionable strategies like using contests and events to capture emails effectively. He stresses the importance of clean data collection through QR codes and setting clear goals for off-season growth, ultimately leading to enhanced ticket sales when the season kicks off.

Explore the art of email marketing tailored for sports fans. Discover how to keep season ticket holders feeling exclusive with proactive communication from day one. Learn the value of 'know before you go' emails for single game buyers to ensure an enjoyable experience. Uncover strategies to engage fans through social media highlights, fostering loyalty without direct sales pitches. Jeremy Neisser shares unique email ideas designed to build a strong fan base and enhance ticket sales.

Discover six essential strategies to supercharge your email marketing and ticket sales. Learn the best times to send your emails for maximum engagement. Find out how to make your content skimmable and match it with landing page messaging. Explore the importance of limiting links and enhancing calls to action. Plus, tips on integrating social media content and maintaining updated email lists. Short, punchy emails pave the way for higher open rates and better targeting!

Send us a textIn this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email's subject line in the inbox, providing additional insight or context. The host emphasizes the value of updating the preview text to increase the chances of fans opening the email. Guidelines for the length of the preview text are provided, and examples are given on how to connect the subject line and preview text to engage fans. The main takeaways include utilizing the preview text, optimizing the length, and connecting the subject line and preview text.TakeawaysMake use of the preview text in email marketing.The optimal length for preview text is between 35 and 90 characters, with 60 to 70 characters being a good rule of thumb.Connect the subject line and preview text to engage fans and increase open rates.Sound BitesChapters00:00 - Introduction00:41 - The Importance of Email in Sports Marketing01:39 - Understanding Preview Text03:04 - The Value of Updating Preview Text04:04 - Connecting Subject Line and Preview Text06:01 - Takeaway 1: Utilize Preview Text06:28 - Takeaway 2: Optimal Length for Preview Text06:57 - Takeaway 3: Connect Subject Line and Preview TextListen in to learn a few ways how you can use the preview text to your advantage to get more fans to open the email and buy more tickets. Subscribe today and learn how to grow your fan base and sell more tickets more efficiently. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover the secrets to crafting compelling email subject lines that boost open and click-through rates. Learn the power of A/B testing and why segmenting your email list is crucial. Explore how to effectively use personalization, numbers, and emojis, but with a caution against overdoing it. Uncover the fine line between being engaging and coming off as too salesy. Gain practical tips to refine your approach and maximize audience engagement without losing their interest.