4 - How Adjusting Subject Lines Lead to Higher Open Rates

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In this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis and personalization. The host emphasizes the need to avoid overusing certain tactics, such as scarcity and emojis, to maintain fans' attention. The episode concludes with three takeaways: not every subject line should feel like a sales pitch, A/B test subject lines to find what works best, and experiment with personalization, emojis, and numbers.

Takeaways

• Not every email subject line should feel like a sales pitch.
• A/B test subject lines to find what works best for different situations.
• Experiment with personalization, emojis, and numbers in subject lines, but avoid overusing them.

Sound Bites

Chapters

00:00 - Segmenting Email Lists

01:11 - A/B Testing Subject Lines

04:35 - Using Emojis and Personalization

07:27 - Takeaways

A/B testing is the fastest way to understand which emails resonate with your fans.
Listen in to learn the 3 different tips on what to include inside your email subject line that will improve open rates.

For testing emoji's: Copy & Paste Emojis

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