Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as reduced unsubscribes. Segmenting your email list also leads to improved ROI and better engagement with ticket buyers. Jeremy provides three takeaways: segment your email list into different buckets, plan relevant content for each segment, and analyze metrics to measure success.TakeawaysSegmenting your email list allows for personalized and relevant communication with ticket buyers.Email segmentation leads to higher open rates, click-through rates, and deliverability.Segmenting your email list reduces unsubscribes and improves engagement with ticket buyers.Analyzing metrics such as open rates, click-through rates, and conversions is crucial for measuring the success of email marketing efforts.Sound BitesChapters00:00 - Introduction00:41 - Email Segmentation and Personalization01:37 - Benefits of Email Segmentation03:52 - Segmentation for Ticket Buyers04:48 - Takeaway 1: Segmenting Your Email List05:45 - Takeaway 2: Planning Relevant Content07:14 - Takeaway 3: Analyzing Metrics08:41 - ConclusionSubscribe today and learn how to grow your fan base and sell more tickets more efficiently.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates for sports teams' emails and highlights the importance of increasing these metrics to sell more tickets.Neisser also encourages sports teams to understand their average order value and track their email marketing performance. He concludes by offering support and suggesting the next topic of segmentation in email marketing.TakeawaysEmail marketing is still a valuable tool for sports teams and can provide a high return on investment.Understanding and improving open rates and click-through rates can lead to increased ticket sales.Sports teams should track and analyze their email marketing metrics, including average order value.Working with ticketing companies to implement tracking links can provide valuable insights into the effectiveness of email campaigns.Sound BitesChapters00:00 - Introduction to Email Marketing01:12 - Email Metrics and ROI04:05 - Understanding Your Numbers05:01 - Tracking and Reporting06:00 - Increasing Open and Click-Through Rates06:27 - Next Steps and Conclusion Email marketing has been the most used platform for sports marketers to sell tickets for many years. Within the last 15 years, social media and other forms of communication have increased in popularity which has driven down the effectiveness of email marketing.Subscribe today and learn how to grow your fan base and sell more tickets more efficiently.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIf you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games... this podcast is for you. Each week Sports Marketing expert Jeremy Neisser will deliver practical marketing tips rooted in 21 years of professional and college digital marketing experience so that you can immediately apply to improve your marketing and SELL MORE TICKETS to your sporting event. Subscribe today and learn how to grow your fan base and sell more tickets more efficiently. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine