Sports Marketing Machine Podcast 9 - 2 Unique Ways to Grow Your Email Database During the Season
Apr 20, 2023
Growing your email database during the sports season can significantly boost ticket sales. Unique strategies like in-game giveaways and website pop-up discounts are explored to capture emails from new fans. Understanding the current email collection rates and aiming for growth helps turn single game buyers into loyal attendees. Key takeaways emphasize setting clear goals and focusing on fan engagement during games. Maximize this opportunity to enhance connections and drive sales through effective email strategies!
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Aim for 10-15% Email Collection
- Increasing the opportunity to collect email addresses during the season helps convert single game buyers into repeat fans.
- Aim for a 10-15% email collection rate from unique attendees to effectively grow your database.
In-Game Giveaway Example
- Use in-game giveaways like a $50 Amazon gift card to encourage email signups.
- Promote with QR codes on cups or programs and make announcements to maximize collection.
Use Website Pop-Up Discounts
- Implement a website pop-up offering a discount for first-time purchasers in exchange for their email.
- Automate delivery of discount codes to capture emails and convert site visitors effectively.