10 - 4 Ways to Use Social Media to Grow Your Email Database
whatshot 8 snips
Apr 20, 2023
Discover innovative strategies to grow your email database through social media. Learn how running contests can engage fans and collect valuable email addresses. Find out the power of effective calls to action in your link bio. Gather feedback through surveys to enhance engagement and build your list. Plus, explore the benefits of going live on Instagram to attract new subscribers. These insights are essential for any sports team looking to boost their marketing efforts.
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insights INSIGHT
Email Beats Social for Sales
Social media helps build game awareness but is not reliably the top ticket-selling channel.
Email marketing converts better, offers a higher ROI, and is easier to track sales from.
volunteer_activism ADVICE
Grow Email List with Contests
Use contests on social media to capture fans' email addresses by giving away valuable items like signed balls or gift cards.
Boost contest reach by using targeted ads on platforms like Instagram and Facebook with a modest budget.
volunteer_activism ADVICE
Boost Signups with Instagram Offers
Use a call to action with a special offer in your Instagram bio link to encourage fans to sign up.
Offer discounts like 10-20% off tickets or merchandise to incentivize emails and sales.
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In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. The host provides four ideas to use social media to grow your email database: running enter to win contests, using a call to action in your link in bio, asking fans for feedback, and going live on Instagram.
The episode concludes with three takeaways: using contests to engage fans and collect email addresses, using surveys to gather feedback and collect email addresses, and incorporating opportunities for fans to sign up for your email list through Instagram's link in bio.
Sports teams across the country are pumping out a ton of content related to their team - from highlights to promotions, events, and game day graphics while encouraging fans to buy tickets to an upcoming game. Social Media is a great tool to build awareness AND a great way to build your email database.
Takeaways
Use contests on social media to engage fans and collect email addresses.
Surveys are a great way to gather feedback and collect email addresses from fans.
Incorporate opportunities for fans to sign up for your email list through Instagram's link in bio.
Sound Bites
Chapters
00:00 - Introduction and Recap
00:43 - Using Social Media to Grow Email Database
02:11 - Idea 1: Run Enter to Win Contests
03:07 - Idea 2: Use a Call to Action in Your Link in Bio
04:06 - Idea 3: Ask Fans for Feedback
04:32 - Idea 4: Go Live on Instagram
05:01 - Takeaways
05:58 - Conclusion
Listen in to learn these four tactics to grow your email database using social media.
Subscribe today and learn how to grow your fan base and sell more tickets more efficiently.
Sports Marketing Machine Podcast