Sports Marketing Machine Podcast 15 - The Difference Between Views & Viewers on Social Media & Why They BOTH Matter
In this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video.
The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-term growth and ticket sales. The episode concludes with three takeaways: understanding the distinction between views and viewers, considering the type of content when analyzing metrics, and seeking assistance to optimize social media strategies.
Takeaways
- Views are the number of times a video appears on a screen, while viewers are the actual people who watch the video.
- Focusing on views is important for increasing brand awareness and reaching a wider audience.
- Having a large, engaged viewership is vital for long-term growth and ticket sales.
- Consider the type of content when analyzing metrics and determining the importance of views or viewers.
- Seek assistance to optimize social media strategies and achieve desired outcomes.
Sound Bites
Chapters
00:00 - Introduction and Call to Action
01:10 - Difference Between Views and Viewers
03:07 - Importance of Viewers for Long-Term Growth
04:02 - Takeaways
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