Sports Marketing Machine Podcast

14 - 5 Social Media Metrics You Should Pay Attention To

8 snips
May 30, 2023
This discussion reveals five key social media metrics vital for sports marketers. Ticket sales tracking is highlighted as essential for measuring success. Understanding conversion rates helps gauge how effectively fans can make purchases. Reach is emphasized as crucial for enhancing brand visibility. The conversation wraps up with actionable takeaways, focusing on leveraging these metrics to better engage fans and drive sales.
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ADVICE

Track Sales via Social Media

  • Track the total number of ticket and merchandise sales through social media to measure fan base growth impact.
  • Set clear seasonal goals for sales via social media to report performance to stakeholders effectively.
ADVICE

Know Your Conversion Rate

  • Measure conversion rate to know the percentage of users completing desired actions like ticket purchases.
  • Use this metric to optimize social media efforts for increasing sales and lead generation.
INSIGHT

Reach Reveals Audience Size

  • Reach counts unique individuals exposed to your content, key to knowing brand visibility.
  • Tracking reach reveals how many fans and non-fans view your posts, expanding audience understanding.
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