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In this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metrics include sales, conversion rate, reach, click-through rate, and engagement rate.
Jeremy emphasizes the importance of tracking ticket sales through social media and knowing the conversion rate to understand the effectiveness of social media in driving sales. Additionally, the host highlights the significance of reach in assessing social media visibility and brand awareness. The episode concludes with three takeaways for sports marketers: track ticket sales, know conversion rate, and focus on reach.
Takeaways
- Track total number of ticket sales through social media.
- Knowing your conversion rate is important as it tells you how easy it is for fans to purchase tickets or buy merchandise.
- Focus on increasing reach to expand social media visibility and brand awareness.
Sound Bites
Chapters
00:00 - Introduction and Call to Action
00:42 - Metric 1: Sales
01:11 - Metric 2: Conversion Rate
03:03 - Metric 4: Click-through Rate
04:00 - Metric 5: Engagement Rate
06:19 - Takeaway 1: Track Ticket Sales
07:14 - Takeaway 2: Know Conversion Rate
08:13 - Takeaway 3: Focus on Reach
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