Sports Marketing Machine Podcast

Jeremy Neisser discusses the importance of creating a social media shot list for games, focusing on storytelling and audience targeting. He provides tips on capturing unique moments and energy, including six essential shots for the game day list. Listeners will learn how to engage the audience and boost ticket sales through strategic content creation.

Discover innovative strategies to grow your email database through social media. Learn how running contests can engage fans and collect valuable email addresses. Find out the power of effective calls to action in your link bio. Gather feedback through surveys to enhance engagement and build your list. Plus, explore the benefits of going live on Instagram to attract new subscribers. These insights are essential for any sports team looking to boost their marketing efforts.

Growing your email database during the sports season can significantly boost ticket sales. Unique strategies like in-game giveaways and website pop-up discounts are explored to capture emails from new fans. Understanding the current email collection rates and aiming for growth helps turn single game buyers into loyal attendees. Key takeaways emphasize setting clear goals and focusing on fan engagement during games. Maximize this opportunity to enhance connections and drive sales through effective email strategies!

In this discussion, Jeremy, an expert in sports marketing, dives into the often-overlooked opportunity of growing email databases during the off-season. He highlights the pitfalls of only focusing on in-season growth, which can lead to fan burnout. Jeremy shares actionable strategies like using contests and events to capture emails effectively. He stresses the importance of clean data collection through QR codes and setting clear goals for off-season growth, ultimately leading to enhanced ticket sales when the season kicks off.

Explore the art of email marketing tailored for sports fans. Discover how to keep season ticket holders feeling exclusive with proactive communication from day one. Learn the value of 'know before you go' emails for single game buyers to ensure an enjoyable experience. Uncover strategies to engage fans through social media highlights, fostering loyalty without direct sales pitches. Jeremy Neisser shares unique email ideas designed to build a strong fan base and enhance ticket sales.

Discover six essential strategies to supercharge your email marketing and ticket sales. Learn the best times to send your emails for maximum engagement. Find out how to make your content skimmable and match it with landing page messaging. Explore the importance of limiting links and enhancing calls to action. Plus, tips on integrating social media content and maintaining updated email lists. Short, punchy emails pave the way for higher open rates and better targeting!

Send us a textIn this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email's subject line in the inbox, providing additional insight or context. The host emphasizes the value of updating the preview text to increase the chances of fans opening the email. Guidelines for the length of the preview text are provided, and examples are given on how to connect the subject line and preview text to engage fans. The main takeaways include utilizing the preview text, optimizing the length, and connecting the subject line and preview text.TakeawaysMake use of the preview text in email marketing.The optimal length for preview text is between 35 and 90 characters, with 60 to 70 characters being a good rule of thumb.Connect the subject line and preview text to engage fans and increase open rates.Sound BitesChapters00:00 - Introduction00:41 - The Importance of Email in Sports Marketing01:39 - Understanding Preview Text03:04 - The Value of Updating Preview Text04:04 - Connecting Subject Line and Preview Text06:01 - Takeaway 1: Utilize Preview Text06:28 - Takeaway 2: Optimal Length for Preview Text06:57 - Takeaway 3: Connect Subject Line and Preview TextListen in to learn a few ways how you can use the preview text to your advantage to get more fans to open the email and buy more tickets. Subscribe today and learn how to grow your fan base and sell more tickets more efficiently. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover the secrets to crafting compelling email subject lines that boost open and click-through rates. Learn the power of A/B testing and why segmenting your email list is crucial. Explore how to effectively use personalization, numbers, and emojis, but with a caution against overdoing it. Uncover the fine line between being engaging and coming off as too salesy. Gain practical tips to refine your approach and maximize audience engagement without losing their interest.

Send us a textIn this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as reduced unsubscribes. Segmenting your email list also leads to improved ROI and better engagement with ticket buyers. Jeremy provides three takeaways: segment your email list into different buckets, plan relevant content for each segment, and analyze metrics to measure success.TakeawaysSegmenting your email list allows for personalized and relevant communication with ticket buyers.Email segmentation leads to higher open rates, click-through rates, and deliverability.Segmenting your email list reduces unsubscribes and improves engagement with ticket buyers.Analyzing metrics such as open rates, click-through rates, and conversions is crucial for measuring the success of email marketing efforts.Sound BitesChapters00:00 - Introduction00:41 - Email Segmentation and Personalization01:37 - Benefits of Email Segmentation03:52 - Segmentation for Ticket Buyers04:48 - Takeaway 1: Segmenting Your Email List05:45 - Takeaway 2: Planning Relevant Content07:14 - Takeaway 3: Analyzing Metrics08:41 - ConclusionSubscribe today and learn how to grow your fan base and sell more tickets more efficiently.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates for sports teams' emails and highlights the importance of increasing these metrics to sell more tickets.Neisser also encourages sports teams to understand their average order value and track their email marketing performance. He concludes by offering support and suggesting the next topic of segmentation in email marketing.TakeawaysEmail marketing is still a valuable tool for sports teams and can provide a high return on investment.Understanding and improving open rates and click-through rates can lead to increased ticket sales.Sports teams should track and analyze their email marketing metrics, including average order value.Working with ticketing companies to implement tracking links can provide valuable insights into the effectiveness of email campaigns.Sound BitesChapters00:00 - Introduction to Email Marketing01:12 - Email Metrics and ROI04:05 - Understanding Your Numbers05:01 - Tracking and Reporting06:00 - Increasing Open and Click-Through Rates06:27 - Next Steps and Conclusion Email marketing has been the most used platform for sports marketers to sell tickets for many years. Within the last 15 years, social media and other forms of communication have increased in popularity which has driven down the effectiveness of email marketing.Subscribe today and learn how to grow your fan base and sell more tickets more efficiently.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine