Sports Marketing Machine Podcast

Jeremy Neisser, a marketing expert specializing in audience strategies within the Meta Business Suite, shares valuable insights on targeting specific fan segments. He highlights the importance of retargeting website visitors to boost conversions and discusses strategies for converting single-game buyers into loyal multi-game ticket holders. Additionally, Jeremy emphasizes creating video view audiences to engage fans effectively. His tips include properly installing the Meta Pixel and using lookalike audiences to find new potential supporters.

Send us a textIn this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company. He discusses the importance of culture, work-life balance, and transparency in job postings.Chad also provides insights into the changes in recruiting due to COVID-19 and offers tips for teams looking to hire the right candidates. Overall, the conversation highlights the key factors that candidates consider when applying for sports industry roles.TakeawaysCulture and work-life balance are important factors for candidates when considering job opportunities in the sports industry.Transparency in job postings, including salary ranges and benefits, helps attract qualified candidates.Teams should consider looking within their organization for potential candidates before searching externally.Refreshing job descriptions and collaborating with HR and marketing teams can help make job postings more appealing.Building trust and credibility with candidates is crucial in the recruiting process.Sound BitesChapters00:00 - Introduction to Chad Collins and Legacy Search02:05 - Diving into Recruiting03:08 - Chad's Background in Sports05:14 - Career Journey and Move to Legacy Search08:09 - Starting Legacy Search10:39 - Importance of Culture and Work-Life Balance11:09 - Impact of COVID-19 on Recruiting12:18 - Changes in Job Postings and Descriptions13:11 - Importance of Transparency and Benefits14:07 - Considerations Before Posting Job Opportunities16:35 - Looking Within the Organization for Candidates24:52Building Trust and Credibility27:22 - Qualities to Look for in Candidates31:14 - Getting in Touch with Chad CollinsChad has a long history of working in professional sports and Collegiate Athletics and made the switch in 2015 to an executive recruiting company. He has worked with more than 400 executives and has the connections to successfully recruit the right candidates for the right positions. He can be reached at:chad@legacysportssearch.comhttps://www.legacysportssearch.com/Linkedin: https://www.linkedin.com/in/chad-collins-993815/Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

John Wilson, a seasoned sales trainer at Ballgame Consulting with over 20 years in professional sports, shares essential insights for marketing directors. He emphasizes the need for strategic planning to boost ticket sales and sponsorships. John discusses tracking data and utilizing social media effectively to generate leads. He introduces 'promotion stacking' to enhance attendance and highlights innovative ways to find sales leads on platforms like LinkedIn. Relationship-building through face-to-face meetings is also crucial for sustaining client engagement.

Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes, shares his insights on leveraging athletes' influence. He explains the evolving NIL landscape and its rules, emphasizing personal branding and local deals. Tariq discusses how brands can effectively negotiate with athletes and highlights social media's pivotal role in driving NIL opportunities. Listeners will learn how collaboration between athletes and sports teams can significantly boost engagement and attendance.

Discover the best practices for sports teams in crafting their social media strategy. The host challenges the notion of posting excessively, focusing instead on quality over quantity. He emphasizes the power of video in engaging fans and advocates for a tailored shot list that reflects the team's unique story. Analytics play a key role in determining posting frequency, while aligning advertising with meaningful content is vital for boosting ticket sales. Learn how to track what resonates with fans and drives sales effectively.

Send us a textIn this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be proactive in reaching out to the media and offers his services to help them navigate the process.TakeawaysOffer unique and engaging content to capture the attention of reportersBuild relationships with reporters and tailor pitches to fit their preferencesFocus on creating family-friendly, safe, and fun experiencesBe proactive in reaching out to the media and pitching ideasSound BitesChapters00:00 - Introduction01:10 - Alan's Background in TV03:28 - Filtering Ideas for Media Coverage08:13 - The Process of Pitching to Media12:03 - Creating Unique Hooks for Media Coverage31:19 - Recap of Tips33:08 - Contacting Alan SanchezAlan Sanchez has spent over 10 years as a television reporter and has transitioned to help organizations obtain television coverage for their events.Instagram: https://www.instagram.com/thepeoplesmediarelations/Contact info: TeamAlan@gmail.com or (209) 222-0170Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video.The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-term growth and ticket sales. The episode concludes with three takeaways: understanding the distinction between views and viewers, considering the type of content when analyzing metrics, and seeking assistance to optimize social media strategies.TakeawaysViews are the number of times a video appears on a screen, while viewers are the actual people who watch the video.Focusing on views is important for increasing brand awareness and reaching a wider audience.Having a large, engaged viewership is vital for long-term growth and ticket sales.Consider the type of content when analyzing metrics and determining the importance of views or viewers.Seek assistance to optimize social media strategies and achieve desired outcomes.Sound BitesChapters00:00 - Introduction and Call to Action01:10 - Difference Between Views and Viewers03:07 - Importance of Viewers for Long-Term Growth04:02 - TakeawaysSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

This discussion reveals five key social media metrics vital for sports marketers. Ticket sales tracking is highlighted as essential for measuring success. Understanding conversion rates helps gauge how effectively fans can make purchases. Reach is emphasized as crucial for enhancing brand visibility. The conversation wraps up with actionable takeaways, focusing on leveraging these metrics to better engage fans and drive sales.

Send us a textIn this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms and provides insights into their significance for sports organizations. He also shares four key takeaways for selling sports tickets.TakeawaysTake time to understand the importance of Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV).Aim for a customer acquisition cost of at least 4:1, meaning for every $1 spent on marketing, aim to generate $4 in ticket sales.Calculate the lifetime value of your customers to make informed decisions about retention strategies and resource allocation.Website conversion rates for sports teams typically average less than 1%, so focus on improving this metric.Sound BitesChapters00:00 - Introduction00:39 - Customer Acquisition Cost (CAC)02:59 - Conversion Rate03:29 - Average Order Value (AOV)06:04 - Importance of Customer Acquisition Cost07:00 - Importance of Lifetime Value07:30 - Importance of Conversion Rate08:25 - Importance of Average Order Value09:22 - TakeawaysSubscribe today and learn how to grow your fan base and sell more tickets more efficiently. Customer Acquisition Cost (CAC) tells you how much money you spend to acquire a customer. Lifetime Value (LTV) is the total amount of money you expect to make from a customer over their "lifetime" as your customer. Conversion Rate is the percentage of potential customers who become actual customers.Average Order Value (AOV) is the average amount of money a customer spends each time they make a purchase.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, a media expert passionate about video content in sports, shares insights on boosting fan engagement through effective video strategies. He discusses how video enhances reach, conversion rates, and storytelling for sports organizations. Neisser also recommends three editing tools to help creators efficiently produce videos. Finally, he emphasizes the importance of testing software, organizing content, and increasing publishing frequency to strengthen a sports brand's online presence.