18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance

Jun 22, 2023

Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes, shares his insights on leveraging athletes' influence. He explains the evolving NIL landscape and its rules, emphasizing personal branding and local deals. Tariq discusses how brands can effectively negotiate with athletes and highlights social media's pivotal role in driving NIL opportunities. Listeners will learn how collaboration between athletes and sports teams can significantly boost engagement and attendance.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 4min

Navigating NIL: Partnerships and Valuation

04:29 • 15min

Navigating Contract Negotiations in College Athletics

19:29 • 2min

Navigating NIL: Understanding Influencer Marketing and College Athletics

21:14 • 4min

Collaborative Strategies for Athletes and Teams to Boost Engagement

24:48 • 3min

Navigating NIL Deals for College Athletes

28:02 • 7min

Send us a text

In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes.

We dive into:
1. What is NIL & some of the rules related to it
2. What is the best way to connect with local athletes
3. How to craft a pitch that is a win-win for both parties
4. Why social media is the biggest driver for NIL deals with local athletes.

You can connect with Tariq on the following :
Website: https://sportscourt.info/
Instagram: https://www.instagram.com/_sportscourt/
Twitter: https://twitter.com/_sportscourt
TikTok: https://www.tiktok.com/@sports.court

They discuss the rules and regulations of NIL, the importance of personal branding, and the value of local NIL deals. They also cover the negotiation process for brands and athletes, the role of social media in NIL, and the difference between NIL deals and influencer marketing. The episode concludes with key takeaways and contact information for Tariq Ahmed.

Takeaways

Understand the rules and regulations of NIL for college athletes
Develop a strong personal brand to attract brands and negotiate better deals
Local NIL deals can provide significant value for both brands and athletes
Negotiate NIL deals based on the value provided by both parties
Social media plays a crucial role in NIL deals and influencer marketing

Sound Bites

Chapters

00:00 - Introduction and Background

01:11 - Understanding NIL and its Rules

06:23 - Rules and Negotiations for Brands

09:01 - Benefits of Local NIL Deals

11:33 - Determining the Value of NIL Deals

14:03 - Negotiating NIL Deals

19:27 - Contracts and Agreements

21:34 - NIL Deals vs Influencer Marketing

22:33 - Key Takeaways

32:55 - Contact Information

You can connect with Tariq on the following :
Website: https://sportscourt.info/
Instagram: https://www.instagram.com/_sportscourt/
Twitter: https://twitter.com/_sportscourt
TikTok: https://www.tiktok.com/@sports.court

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine