Tariq Ahmed

Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes, shares his insights on leveraging athletes' influence. He explains the evolving NIL landscape and its rules, emphasizing personal branding and local deals. Tariq discusses how brands can effectively negotiate with athletes and highlights social media's pivotal role in driving NIL opportunities. Listeners will learn how collaboration between athletes and sports teams can significantly boost engagement and attendance.