Sports Marketing Machine Podcast

Discover the power of Average Order Value (AOV) in ticket sales! Learn how an AOV calculator can streamline your budget planning and boost marketing effectiveness. Explore how AOV impacts promotions and personalizes fan experiences. Get actionable insights on integrating AOV into your marketing strategy for smarter decisions and enhanced ticket sales. Tune in for expert tips on leveraging this metric to unlock revenue potential!

In this podcast, the host shares three email marketing optimization tips to sell more tickets. Topics include increasing click-through rates in email marketing, using clear calls to action and concise content, optimizing image sizes for mobile devices, and providing clear game information. The host also mentions an upcoming training on running profitable meta ads.

Send us a textIn this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies.TakeawaysAccounts reached refers to the number of unique accounts that have seen your content, while impressions refer to the total number of times your content was displayed.Analyzing different types of content can help determine which ones generate higher impressions and accounts reached.Identifying engagement times based on higher impressions and accounts reached can optimize posting schedules.Using analytics tools like Instagram Insights or Hootsuite can provide valuable data for making data-driven decisions.Chapters00:00 - Introduction01:06 - Accounts Reached vs Impressions04:30 - Main Takeaways04:57 - Call to ActionAccounts Reached: The number of unique accounts that have seen your content on screen at least once, This also includes demographic information on the accounts you’ve reached, including top countries, top cities, top age ranges, and gender breakdown.Impressions: The number of times a post or story was on screen. Another way to think about it. The number of times your content, whether a post or a story, was shown to usersSports Marketing Machine on LinkedInSports Marketing Machine on InstagramSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Casey Sawyer, the digital marketing manager for the Hillsboro Hops, shares insights on leveraging Awarity for impressive returns on ad spend, achieving 4 to 5 to 1. He discusses how tailored ad placements and audience targeting have transformed their ticket sales. The conversation highlights strategies like time-bound promotions creating urgency and the critical role of retargeting website visitors. Sawyer also touches on effective budgeting techniques for maximizing ROI, showcasing the importance of data in refining their marketing approach.

Send us a textIn this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking these metrics, sports marketers can better understand the effectiveness of their campaigns and allocate resources accordingly.Jeremy Neisser also provides takeaways for implementing these metrics and emphasizes the need for monthly tracking.TakeawaysImpressions should not be the sole focus in sports marketing.Tracking ticket sales provides insights into the success of converting impressions into actual buyers.Conversion rate measures the percentage of people who complete a desired action.Tracking website traffic helps assess the effectiveness of campaigns in attracting potential buyers.Sound BitesChapters00:00 - Introduction and Importance of Impressions01:43 - Ticket Sales as a Key Metric03:09 - Conversion Rate and its Significance04:03 - Tracking Website Traffic05:25 - Takeaways and ConclusionTracking marketing metrics allows sports teams to iterate and improve their marketing strategies over time. By analyzing the performance of different campaigns, testing various messaging and creative elements, and monitoring metrics, teams can identify what works best for their audience and refine their marketing approach accordingly. This iterative process enables teams to continuously optimize their marketing efforts and stay ahead of the competition.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover top-notch strategies to supercharge ticket sales during the off-season. Learn how to effectively grow your email list and why capturing addresses early is key. Delve into the world of social media, with tips on leveraging video content to captivate audiences. Uncover the importance of data in tracking sales and making smart marketing choices. Avoid common pitfalls faced by event organizers and ensure your campaigns hit the mark. Get ready to elevate your ticket sales like never before!

Send us a textIn this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people's email lists and social media followings to grow your own fanbase. Jeremy provides examples of how sports teams can form marketing partnerships with local businesses, nonprofits, and youth sports programs. He also suggests offering incentives, such as complimentary tickets, in exchange for promotional support. The episode concludes with actionable takeaways and an invitation to schedule a call for further support.TakeawaysThink about partnerships with companies or organizations that have large email lists or social media followings.Offer incentives, such as complimentary tickets, to partners in exchange for promotional support.Consider creating value for partners by piggybacking on their existing marketing efforts.Leverage other people's email lists and social media channels to grow your own email list.Sound BitesChapters00:00 - Introduction00:42 - The Hype around the Barbie Movie03:08 - Using Partnerships to Grow Email Lists04:38 - Partnerships as a Low-Budget Strategy05:07 - Main Takeaways06:05 - Creating Value for Partners07:02 - Leveraging Other's Email Lists07:32 - Conclusion'Barbie' reportedly had a $150 million marketing budget. Here's the breakdown of some of the marketing campaigns:A website to make custom 'Barbie' posters.Progressive insurance partnership.Airbnb partnership to create a life-size replica of Barbie's Malibu dreamhouse.Burger King collaboration on a pink burger.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover how a polished LinkedIn profile can double your visibility! Learn three powerful strategies to enhance your presence: tag companies and influencers to boost engagement, invite employees and alumni to expand your audience, and leverage video content to captivate viewers. These tactics are designed to effectively connect with decision-makers, transform your outreach, and drive interest in your sports organization. Get actionable tips to elevate your LinkedIn game and reach new heights!

Discover the untapped potential of LinkedIn for sports teams. With 900 million users, it's a prime platform for reaching decision-makers. Learn how targeted content can engage fans and attract sponsors. Key strategies include sharing community involvement, job opportunities, and infographics, rather than typical game day graphics. Plus, get practical tips for building a compelling company page. Unlock new avenues for fan engagement and ticket sales!

Discover how teams can leverage BlipBillboards.com to snag affordable digital billboard advertising. Learn about the perks of dynamic content that captivates audiences and allows for real-time updates. Tailor your messaging with targeted ads to optimize visibility during peak traffic times. Say goodbye to costly print and installation fees—digital billboards offer cost-effective solutions that eliminate ongoing production expenses. Empower your community sporting events with innovative promotion strategies!