30 - Using Data: 3 Email Marketing Tips To Sell More Tickets
whatshot 5 snips
Aug 24, 2023
In this podcast, the host shares three email marketing optimization tips to sell more tickets. Topics include increasing click-through rates in email marketing, using clear calls to action and concise content, optimizing image sizes for mobile devices, and providing clear game information. The host also mentions an upcoming training on running profitable meta ads.
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insights INSIGHT
High ROI of Email Marketing
Email marketing delivers a 36x return on investment for every dollar spent according to HubSpot.
Sports teams generally have higher email open rates than brick and mortar businesses due to fan affinity and interest.
insights INSIGHT
Low Click-Through Despite High Opens
While sports teams achieve open rates as high as 34%, their click-through rates can be extremely low around 1%.
This means only a tiny fraction of opened emails translate to actual clicks and potential ticket sales.
volunteer_activism ADVICE
Use Clear Calls to Action
Use clear, multiple calls to action such as buttons or bolded links to direct fans to buy tickets.
This makes it easier for fans to identify and complete the desired action of purchasing tickets.
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In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams generally have higher open rates, their click-through rates can be low.
Jeremy provides strategies to increase click-through rates, such as having clear calls to action, writing punchy emails, and optimizing image sizes. The episode concludes with a summary of the main takeaways and a call to action for listeners to seek further assistance.
Takeaways
Email marketing has a high ROI for sports teams.
Sports teams often have higher open rates than brick and mortar businesses.
Increasing click-through rates can lead to more ticket sales.
Tips for improving click-through rates include clear calls to action, punchy writing, and optimizing image sizes.
Chapters
00:00 - Introduction
00:43 - The Power of Email Marketing
01:11 - Areas of Improvement: Open Rates and Click-Through Rates
03:04 - Increasing Click-Through Rates
04:25 - Tips for Writing Effective Emails
05:21 - Optimizing Image Sizes
06:18 - Summary and Takeaways
07:16 - Call to Action
There are typically four main stats with email marketing:
List size
Open rates
Click-thru rates
Ticket Sales
Using data from open rates and click-thru rates provides you with tremendous insight into how you are doing selling tickets with your emails
Sports Marketing Machine Podcast