Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok.They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the importance of testing and budgeting for successful campaigns.TakeawaysTikTok is a great platform for sports teams to advertise, especially if they want to target a younger demographic.Advertising on TikTok is cheaper than advertising on other platforms like Facebook.TikTok offers similar features to Facebook for running ads, but with a focus on video content.Hashtag targeting is an effective way to reach specific audiences on TikTok.Teams can set up a TikTok shop to sell merchandise and run ads to drive sales.Lead generation is possible on TikTok through lead forms and creative content.Testing and budgeting are important for successful TikTok ad campaigns.Sound Bites"TikTok is an awesome place for sports teams to be.""You can definitely sell stuff on TikTok.""TikTok is kind of like a baby version of Meta."Chapters00:00 - Introduction01:21 - The Benefits of Advertising on TikTok for Sports Teams03:38 - Targeting Options and Strategies for TikTok Ads05:11Setting Up TikTok Ads Without a Profile06:43 - Setting Up and Running TikTok Ads09:08 - TikTok Shop for Merchandise Sales10:19 - Generating Leads through TikTok Ads14:10 - The Importance of Testing and Budgeting for TikTok Ad CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Michael Brinkman, Director of Partner Success at Full House Solutions, shares his extensive background in sports sales and marketing, guiding teams on effective lead generation strategies. He emphasizes the value of purchased lists for targeting prospects and discusses the nuances of data accuracy in marketing. Brinkman highlights the power of direct mail campaigns and the emerging roles of postcard retargeting and AI in engaging fans. His insights reveal innovative ways to maximize ticket sales and cultivate lasting customer relationships.

Explore how sports teams can harness AI to supercharge their marketing strategies. Discover two powerful ways: crafting better, targeted copy for social media and extracting valuable data from ticketing systems. Enhance fan engagement with tailored campaigns while acknowledging that AI, though invaluable, still needs a human touch for fine-tuning. Jeremy Neisser delves into the transformational potential of AI in sports marketing and the efficient decision-making it can enable.

Send us a textLuke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively and encourages teams to experiment with different content styles. Luke also emphasizes the need to have fun and engage with the audience on TikTok. Overall, TikTok is seen as a platform for increasing brand awareness and impressions rather than direct sales. Luke has been on the cutting-edge of content creation and growth on TikTok for small-budget teams. In this episode, we dig into:1. What's working now on TikTok2. What tools is he using3. Posting consistency4. Tone of posting 5. Content creation versus other platformsTakeawaysConsistency and authenticity are key to success on TikTok.TikTok allows teams to reach a younger demographic and build brand loyalty.Hashtags are a powerful tool for reaching specific audiences on TikTok.Teams should have fun and experiment with different content styles on TikTok.TikTok is a platform for increasing brand awareness and impressions.Sound BitesChapters00:00-Introduction and Background02:26- TikTok Success and Metrics06:31 - Consistency and Content Ideas10:47 - Tools for Creating Content12:44 - The Role of TikTok in Marketing Strategy16:39 - The Value of TikTok for Brand Awareness20:44 - Hashtags and Discoverability23:30 - Prank Videos and Mascot Content24:51 - Summary and Takeaways You can view the Renegades TikTok - https://www.tiktok.com/@hvrenegadesFollow Luke on LinkedIn - https://www.linkedin.com/in/lukesawhook/Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Ali Alden, a StoryBrand certified positioning strategist, joins Jeremy Neisser to dive into the art of data-driven messaging for boosting ticket sales. They discuss how clear communication can influence buying decisions and explore the power of questionnaires in understanding customer motivations. The pair emphasizes the need for audience segmentation and strategic use of data to enhance marketing efforts. Ultimately, they highlight how effective messaging not only drives ticket sales but also builds confidence in marketing teams.

Explore innovative strategies to enhance fan engagement during the season! Learn how to convert single-game buyers into loyal mini-plan holders. Discover the power of post-game emails to boost attendance and deepen relationships. Tips include fostering ongoing communication and providing value to ensure renewals. Find out how to motivate your staff to elevate their marketing skills, making every game memorable for your fans.

Explore how sports teams can increase ticket sales during the off-season with targeted marketing strategies, including segmenting audiences based on game attendance. Learn about leveraging mini plans to convert fans into season ticket holders, maximizing sales through tailored promotions and utilizing warm audiences in meta ads for mini-plan promotion.

Ralph Burns shares insights on current paid ad strategies and mistakes to avoid. Emphasis on data, tracking, and picking the right agency. Discussion includes Meta ads optimization, tracking methods, and local targeting for sports events.

Learn how to use the K.I.S.S. Project Management Framework to enhance your marketing strategies! Discover how to categorize tasks into Keep, Improve, Start, and Stop for improved team productivity. Gain insights on enhancing email lists, phone number collections, and merchandise sales for better marketing outcomes.

Send us a textIn this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used.Summary:Fansaves is a digital platform that offers fans discounts and deals from the sponsors of their favorite sports teams. It acts as a team's own digital coupon book, connecting fans with sponsors and incentivizing fan engagement. The idea for Fansaves came from the founders' experience in selling sponsorships and the need for a digital solution that could activate fans and provide valuable customer analytics. Currently, nearly 80 teams across North America are using Fansaves in various sports leagues.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors. Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Takeaways:Fansaves is a digital platform that connects fans with discounts and deals from sponsors of their favorite sports teams.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors.Nearly 80 teams across North America are currently using Fansaves in various sports leagues.Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Sound Bites:Chapters00:00 - Introduction to Fansaves01:25 - Origin and Creation of Fansaves03:15 - Development of Fansaves Platform04:30 - Number of Teams Using Fansaves05:22 - Features and Usage of Fansaves07:38 - Promoting Fansaves to Fans10:04 - Redeeming Deals at Partner Businesses12:28 - Creative Deals and Partnerships14:34 - Utilizing Fansaves in the Off-Season16:00 - Using Fansaves to Track Season Ticket Holder Spending19:39 - Future Plans for Fansaves24:47 - Reflection on the Growth of Fansaves26:19 - Contacting FansavesFanSaves has been steadily growing with sports teams all over the United States and Canada.If you have questions about FanSaves, feel free to reach out to Kris - kris@fansaves.com or on LinkedInSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine