Sports Marketing Machine Podcast

Discover the crucial differences between boosted posts and Meta Ads. Learn how boosted posts increase engagement on Facebook while retaining the original format. Transition to the power of Meta Ads, where advanced targeting and various ad formats take your marketing to new heights. Uncover best practices for audience segmentation and budget management to optimize your strategies. Whether to enhance reach or achieve specific business goals, this discussion helps you choose the right tool for your marketing needs!

Send us a textIn this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of considering all aspects of a brand beyond just the logo, and the key elements to consider when launching a new brand or alternate identity. Ryan also shares success stories from his work with the Copa program and minor league baseball teams.Links mentioned: Fooser SportsEpisode 40 with Jared Orton from the Savannah Bananas TakeawaysA brand is more than just a logo - it encompasses all aspects of a team or organization, including the players, community, and fan experience.When launching a new brand or alternate identity, it's important to consider the community, fans, and demographics of the team's market.Successful brands go beyond the logo and consider the full lifespan of the brand, including merchandise, marketing, and storytelling.Launching a new brand requires buy-in from stakeholders, including influencers and insiders, as well as a strong merchandising strategy.Finding the right balance is key when rebranding - it's important to stay true to the team's primary brand while also refreshing and modernizing it.Success stories in branding include the Copa program in minor league baseball, which aimed to engage Hispanic communities, and the Motor Boaters alternate identity, which found a playful balance between humor and appropriateness.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Austin Noonan, Sr. VP of Partnerships at Vozzi, shares insights on transforming fan engagement through text messaging. He highlights texting's impressive 98% open rate, making it crucial for effective communication. Austin discusses best practices for fan interaction, such as segmenting databases for targeted messaging and using texts for real-time updates and feedback. The integration of Vozzi's platform with ticketing software streamlines ticket sales, ensuring teams engage fans effectively and gather valuable insights—paving the way for the future of sports marketing.

This discussion dives into the advantages and disadvantages of texting in sports marketing. Trackability and fan engagement are major pros, while limited messaging space and increased workload pose challenges. The host shares valuable tips, like targeting fans who overlook emails and conducting postgame surveys. There's a strong emphasis on monitoring ticket sales to enhance effectiveness. Overall, it’s a balancing act of maximizing benefits while navigating potential hurdles.

Delve into the world of remarketing and its impact on ticket sales. Discover how targeting fans who have interacted with your content can significantly boost conversion rates. Learn the benefits of maintaining brand awareness and addressing decision delays. Real-world examples showcase the effectiveness of meta ads and cookie tracking. Get actionable insights on implementing these strategies to drive engagement and maximize ROI. Perfect for sports marketers looking to enhance their outreach!

Explore effective strategies to boost your email collection efforts. Discover how pop-ups and landing pages can convert visitors into subscribers. Learn about the impressive ROI of email marketing, with a staggering 36 to 1 return on investment. Get insights into the innovative use of email cookie verification to enhance your outreach. This episode is packed with examples that demonstrate how sports organizations can creatively engage their audience while building their email lists.

Discover clever marketing strategies for Black Friday and Cyber Monday tailored for sports teams. Learn the power of offering fans two enticing deals, combining merchandise and tickets. Dive into the pre-promotion phase to generate excitement with teasers and announcements. Find out why tracking and documenting marketing success is crucial for identifying effective channels. Get ready to maximize ticket package sales this holiday season!

Send us a textI sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media to increase ticket sales3. Selling out games at a community collegeTakeawaysSchedule games on Saturdays to make them appointment viewing for fansCreate a strong fan experience to increase attendanceEngage with the community and leverage relationships with local media for earned media coverageUse video content to showcase the team's talent and engage fansFocus on improving the fan experience and helping players progress to professional leaguesChapters00:00 - Introduction to Lee Nevis and Stockton Cargo11:43 - Founding the Team and Creating the Brand32:45 - The Importance of Community Involvement44:06 - Future Plans and Player ProgressionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Dr. J.J. Peterson, a marketing expert from Vanderbilt University and co-host of the Marketing Made Simple podcast, shares insights on using storytelling in sports marketing. He emphasizes shifting the narrative to make fans the heroes and teams the guides. The Savannah Bananas serve as a prime example of this approach. Dr. Peterson also discusses strategies for impactful email newsletters, stressing fan-centered content to build deeper connections and improve engagement. His framework offers practical tools for teams to enhance their marketing and ticket sales.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making baseball fun and creating a remarkable fan experience. They use social media to showcase the fun and create a sense of urgency for fans to attend games. The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process. They use data to understand fan behavior and make informed decisions. The Bananas' success has exceeded their expectations, and they continue to grow and innovate.Social Media -  What's working now and the perspective teams should have on their social media content creationBuilding The Brand of Fans First - Back before the Bananas were taking the world by storm, Jared, Jesse Cole, and staff had an unrelenting pursuit of focusing all efforts on making the fan experience the best. Culture of Constantly Improving - Staying relevant by constantly reinventing themselves. Jared shares how they didn't want to become the Harlem Globetrotters of baseball and what they focus on.Launch of the new Firefighters Identity - Where this came from, The WHY behind it, and the future.TakeawaysThe Savannah Bananas focus on making baseball fun and creating a remarkable fan experience.They use social media to showcase the fun and create a sense of urgency for fans to attend games.The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process.They use data to understand fan behavior and make informed decisions.The Bananas' success has exceeded their expectations, and they continue to grow and innovate.Chapters00:00 - Introduction and Overview06:23 - Using Social Media to Create Urgency and Showcase the Fan Experience10:59 - The Importance of Understanding Social Media Platforms15:30 - Putting the Fan First in Decision-Making25:34 - The Launch of the Firefighters Identity and Future PlansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine