Sports Marketing Machine Podcast

Dr. J.J. Peterson, a marketing expert from Vanderbilt University and co-host of the Marketing Made Simple podcast, shares insights on using storytelling in sports marketing. He emphasizes shifting the narrative to make fans the heroes and teams the guides. The Savannah Bananas serve as a prime example of this approach. Dr. Peterson also discusses strategies for impactful email newsletters, stressing fan-centered content to build deeper connections and improve engagement. His framework offers practical tools for teams to enhance their marketing and ticket sales.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making baseball fun and creating a remarkable fan experience. They use social media to showcase the fun and create a sense of urgency for fans to attend games. The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process. They use data to understand fan behavior and make informed decisions. The Bananas' success has exceeded their expectations, and they continue to grow and innovate.Social Media -  What's working now and the perspective teams should have on their social media content creationBuilding The Brand of Fans First - Back before the Bananas were taking the world by storm, Jared, Jesse Cole, and staff had an unrelenting pursuit of focusing all efforts on making the fan experience the best. Culture of Constantly Improving - Staying relevant by constantly reinventing themselves. Jared shares how they didn't want to become the Harlem Globetrotters of baseball and what they focus on.Launch of the new Firefighters Identity - Where this came from, The WHY behind it, and the future.TakeawaysThe Savannah Bananas focus on making baseball fun and creating a remarkable fan experience.They use social media to showcase the fun and create a sense of urgency for fans to attend games.The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process.They use data to understand fan behavior and make informed decisions.The Bananas' success has exceeded their expectations, and they continue to grow and innovate.Chapters00:00 - Introduction and Overview06:23 - Using Social Media to Create Urgency and Showcase the Fan Experience10:59 - The Importance of Understanding Social Media Platforms15:30 - Putting the Fan First in Decision-Making25:34 - The Launch of the Firefighters Identity and Future PlansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textThe Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media engagement, and overall brand growth. The ultimate goal is to provide fans with an experience that exceeds their expectations and keeps them coming back. It is crucial for sports organizations to prioritize the fan experience and constantly reinvent and adjust their strategies to stay relevant and competitive.TakeawaysTeams are prioritizing the fan experience over solely making money.Enhancing in-game entertainment and social media engagement are key strategies.Creating an unforgettable experience for fans is the ultimate goal.Sports organizations must constantly reinvent and adjust their strategies to stay relevant and competitive.Chapters00:00 - Constantly Improving the Fan Experience02:07 - Creating an Unforgettable Experience03:00 - The Importance of Fan Experience04:00 - Shifting Perspective to Focus on FansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Chris Zavaglia, the Director of Baseball Communications and Assistant GM for the Stockton Ports, shares his expertise in revitalizing sports marketing. He reveals how a strategic focus on data-driven decisions led to a remarkable 15% increase in attendance and three sellouts. The conversation highlights the power of engaging video content and the necessity of tracking ticket sales from diverse sources to fine-tune marketing efforts. Zavaglia also discusses planning for the off-season to maintain momentum and revenue growth.

Discover the critical differences between cold and warm audiences in sports marketing. Learn how cold audiences can broaden your ticket-buying pool, while warm audiences have already shown interest. The discussion highlights effective marketing strategies designed for each group, focusing on optimizing your budget and maximizing ticket sales. Plus, explore the journey from single game buyers to season ticket holders, offering insights that can transform your fan engagement.

Explore the power of proof of performance in sports marketing. Discover three essential metrics: views and impressions that showcase media visibility, social media impressions to highlight audience engagement, and fan data for demographic alignment. Host Jeremy Neisser emphasizes how these metrics can elevate sponsorship value and support potential renewals. Learn to make sponsor logos shine and demonstrate the true impact of partnerships. Ready to unlock the full potential of your sponsorship deals?

Discover three game-changing strategies for boosting ticket sales on a limited budget. Learn the power of targeted marketing over broad approaches to connect with potential buyers. Find out how retargeting website visitors can significantly increase ticket sales using tools like Awarity. Explore the importance of capturing emails to enhance your marketing reach. Finally, dive into the world of meta ads on Facebook and Instagram to draw in a wider audience and drive more traffic to your sales platform.

Send us a textKatie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and local partnerships to promote the event. They also discuss the challenges of marketing multiple games in a short period of time and the need to create a unique experience for each game. Overall, the marketing efforts were successful in reintroducing the tournament and attracting new audiences.Takeaways-Understanding the history and traditions of an event is crucial for effective marketing-Tailoring marketing efforts to specific audiences and utilizing influencers can lead to success-Creating a unique experience for each game can attract new audiences-Collaborating with local partners can help reach a wider audience-Data is important, but understanding the audience and what makes the event special is equally valuableSound Bites"If you're a new marketing director, take time to understand the history and traditions of the event before running ads.""Understanding your community and audience is crucial for effective marketing.""Taking promotions and different things for different audiences and bringing it to the NBC World Series."Chapters00:00 Introduction and Background05:33 Understanding the History and Traditions of the NBC World Series11:12 Marketing Strategies: Utilizing Influencers and Local Partnerships27:11 The Value of Understanding the Event's History and TraditionsKatie and I dig into:1. Insights into leveraging your brand, and how to share what makes you special2. How they used visual marketing to increase their awareness3. How learning to listen helped craft a marketing plan that celebrated 89 years of history Katie can be reached - katie@wichitasports.comSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team.By targeting individuals who have already attended games, the group sales team can send personalized emails to potential group outing organizers. The episode concludes with three main takeaways for implementing this hack.TakeawaysCreate a list of single game buyers from the most recent season.Organize the list by email addresses, removing personal email addresses.Provide the list of business email addresses to the group sales team.Target individuals who have attended games for potential group outings.Chapters00:00 Introduction and Podcast Promotion01:09 Creating a List of Single Game Buyers03:15 Providing Leads to the Group Sales Team04:12 Expanding the Lead List for Group Sales05:09 Summary and TakeawaysSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover how Average Order Value (AOV) can transform marketing strategies for sports teams. Learn to track ticket sales from various sources for better insights. The discussion delves into effective email marketing, analyzing its revenue impact. Uncover how to compare the AOV from different social media platforms to allocate budgets wisely. With data-driven decisions, teams can enhance their ticket sales and overall fan experience.