Sports Marketing Machine Podcast

Ali Alden, a StoryBrand certified positioning strategist, joins Jeremy Neisser to dive into the art of data-driven messaging for boosting ticket sales. They discuss how clear communication can influence buying decisions and explore the power of questionnaires in understanding customer motivations. The pair emphasizes the need for audience segmentation and strategic use of data to enhance marketing efforts. Ultimately, they highlight how effective messaging not only drives ticket sales but also builds confidence in marketing teams.

Explore innovative strategies to enhance fan engagement during the season! Learn how to convert single-game buyers into loyal mini-plan holders. Discover the power of post-game emails to boost attendance and deepen relationships. Tips include fostering ongoing communication and providing value to ensure renewals. Find out how to motivate your staff to elevate their marketing skills, making every game memorable for your fans.

Explore how sports teams can increase ticket sales during the off-season with targeted marketing strategies, including segmenting audiences based on game attendance. Learn about leveraging mini plans to convert fans into season ticket holders, maximizing sales through tailored promotions and utilizing warm audiences in meta ads for mini-plan promotion.

Ralph Burns shares insights on current paid ad strategies and mistakes to avoid. Emphasis on data, tracking, and picking the right agency. Discussion includes Meta ads optimization, tracking methods, and local targeting for sports events.

Learn how to use the K.I.S.S. Project Management Framework to enhance your marketing strategies! Discover how to categorize tasks into Keep, Improve, Start, and Stop for improved team productivity. Gain insights on enhancing email lists, phone number collections, and merchandise sales for better marketing outcomes.

Send us a textIn this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used.Summary:Fansaves is a digital platform that offers fans discounts and deals from the sponsors of their favorite sports teams. It acts as a team's own digital coupon book, connecting fans with sponsors and incentivizing fan engagement. The idea for Fansaves came from the founders' experience in selling sponsorships and the need for a digital solution that could activate fans and provide valuable customer analytics. Currently, nearly 80 teams across North America are using Fansaves in various sports leagues.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors. Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Takeaways:Fansaves is a digital platform that connects fans with discounts and deals from sponsors of their favorite sports teams.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors.Nearly 80 teams across North America are currently using Fansaves in various sports leagues.Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Sound Bites:Chapters00:00 - Introduction to Fansaves01:25 - Origin and Creation of Fansaves03:15 - Development of Fansaves Platform04:30 - Number of Teams Using Fansaves05:22 - Features and Usage of Fansaves07:38 - Promoting Fansaves to Fans10:04 - Redeeming Deals at Partner Businesses12:28 - Creative Deals and Partnerships14:34 - Utilizing Fansaves in the Off-Season16:00 - Using Fansaves to Track Season Ticket Holder Spending19:39 - Future Plans for Fansaves24:47 - Reflection on the Growth of Fansaves26:19 - Contacting FansavesFanSaves has been steadily growing with sports teams all over the United States and Canada.If you have questions about FanSaves, feel free to reach out to Kris - kris@fansaves.com or on LinkedInSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Learn how to create a comprehensive marketing calendar for opening day, including paid media, fan events, and promotional schedule announcements. Discover the benefits of planning and organizing promotional activities leading up to opening day, ensuring a smooth and well-coordinated marketing strategy. Reflect on the success of your marketing efforts and identify areas for improvement.

This engaging discussion highlights the latest trends in promotional giveaways for sports teams. Guests share creative ideas, emphasizing the importance of customization and high-quality items that fans will cherish. Popular items like bobbleheads and reversible bucket hats take center stage, while season ticket holder gifts are designed to create a sense of value and importance. The conversation also explores how merchandise sales can boost traffic and revenue, making strategic giveaways a key element in successful sports marketing.

Send us a textIn this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing. TakeawaysTestimonials can be a powerful tool for selling more tickets and growing a fan base.When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.Chapters00:00 - Introduction01:10 - The Power of Testimonials03:59 - Question 1: Motivation to Purchase Tickets04:55 - Question 2: Difference Made by Attending Games05:50 - Question 3: Impact of Attending Games07:11 - Using Testimonials in Marketing09:22 - Data Training and MarketingTestimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward.Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it?-Why we are asking this question:  We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?”Question #2: Share with us how coming to your game(or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets?-Why we are asking this question: How did your games help you solve this problem?Question #3:  Since you started coming to our games (or having season tickets, etc.) how has it (insert what they were intending from question 1 -(examples may be better culture, thanked employees/clients, raised funds for the organization, impact of fundraising, etc.)? We'd love to hear about the ways it has added to your overall enjoyment and experiences. -Why we are asking this question: What is their life like now because of our product or service? These allow the person sharing the testimonial to talk candidly about how YOU solved their problem. Where to use these:WebsiteSocial PostsCollateralVideos to provide to potential clientsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Explore how the Golden State Warriors relied on data to make key decisions about Troy Murphy, a power forward whose rebounding stats masked his on-court weaknesses. Discover how a closer look at data revealed that many of his rebounds stemmed from three-point shots, leading to questionable contract decisions. The discussion highlights the critical importance of comprehensive data analysis in sports marketing, showing how incomplete insights can undermine ticket sales and strategic planning.