Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing. TakeawaysTestimonials can be a powerful tool for selling more tickets and growing a fan base.When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.Chapters00:00 - Introduction01:10 - The Power of Testimonials03:59 - Question 1: Motivation to Purchase Tickets04:55 - Question 2: Difference Made by Attending Games05:50 - Question 3: Impact of Attending Games07:11 - Using Testimonials in Marketing09:22 - Data Training and MarketingTestimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward.Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it?-Why we are asking this question:  We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?”Question #2: Share with us how coming to your game(or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets?-Why we are asking this question: How did your games help you solve this problem?Question #3:  Since you started coming to our games (or having season tickets, etc.) how has it (insert what they were intending from question 1 -(examples may be better culture, thanked employees/clients, raised funds for the organization, impact of fundraising, etc.)? We'd love to hear about the ways it has added to your overall enjoyment and experiences. -Why we are asking this question: What is their life like now because of our product or service? These allow the person sharing the testimonial to talk candidly about how YOU solved their problem. Where to use these:WebsiteSocial PostsCollateralVideos to provide to potential clientsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Explore how the Golden State Warriors relied on data to make key decisions about Troy Murphy, a power forward whose rebounding stats masked his on-court weaknesses. Discover how a closer look at data revealed that many of his rebounds stemmed from three-point shots, leading to questionable contract decisions. The discussion highlights the critical importance of comprehensive data analysis in sports marketing, showing how incomplete insights can undermine ticket sales and strategic planning.

Discover the crucial differences between boosted posts and Meta Ads. Learn how boosted posts increase engagement on Facebook while retaining the original format. Transition to the power of Meta Ads, where advanced targeting and various ad formats take your marketing to new heights. Uncover best practices for audience segmentation and budget management to optimize your strategies. Whether to enhance reach or achieve specific business goals, this discussion helps you choose the right tool for your marketing needs!

Send us a textIn this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of considering all aspects of a brand beyond just the logo, and the key elements to consider when launching a new brand or alternate identity. Ryan also shares success stories from his work with the Copa program and minor league baseball teams.Links mentioned: Fooser SportsEpisode 40 with Jared Orton from the Savannah Bananas TakeawaysA brand is more than just a logo - it encompasses all aspects of a team or organization, including the players, community, and fan experience.When launching a new brand or alternate identity, it's important to consider the community, fans, and demographics of the team's market.Successful brands go beyond the logo and consider the full lifespan of the brand, including merchandise, marketing, and storytelling.Launching a new brand requires buy-in from stakeholders, including influencers and insiders, as well as a strong merchandising strategy.Finding the right balance is key when rebranding - it's important to stay true to the team's primary brand while also refreshing and modernizing it.Success stories in branding include the Copa program in minor league baseball, which aimed to engage Hispanic communities, and the Motor Boaters alternate identity, which found a playful balance between humor and appropriateness.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Austin Noonan, Sr. VP of Partnerships at Vozzi, shares insights on transforming fan engagement through text messaging. He highlights texting's impressive 98% open rate, making it crucial for effective communication. Austin discusses best practices for fan interaction, such as segmenting databases for targeted messaging and using texts for real-time updates and feedback. The integration of Vozzi's platform with ticketing software streamlines ticket sales, ensuring teams engage fans effectively and gather valuable insights—paving the way for the future of sports marketing.

This discussion dives into the advantages and disadvantages of texting in sports marketing. Trackability and fan engagement are major pros, while limited messaging space and increased workload pose challenges. The host shares valuable tips, like targeting fans who overlook emails and conducting postgame surveys. There's a strong emphasis on monitoring ticket sales to enhance effectiveness. Overall, it’s a balancing act of maximizing benefits while navigating potential hurdles.

Delve into the world of remarketing and its impact on ticket sales. Discover how targeting fans who have interacted with your content can significantly boost conversion rates. Learn the benefits of maintaining brand awareness and addressing decision delays. Real-world examples showcase the effectiveness of meta ads and cookie tracking. Get actionable insights on implementing these strategies to drive engagement and maximize ROI. Perfect for sports marketers looking to enhance their outreach!

Explore effective strategies to boost your email collection efforts. Discover how pop-ups and landing pages can convert visitors into subscribers. Learn about the impressive ROI of email marketing, with a staggering 36 to 1 return on investment. Get insights into the innovative use of email cookie verification to enhance your outreach. This episode is packed with examples that demonstrate how sports organizations can creatively engage their audience while building their email lists.

Discover clever marketing strategies for Black Friday and Cyber Monday tailored for sports teams. Learn the power of offering fans two enticing deals, combining merchandise and tickets. Dive into the pre-promotion phase to generate excitement with teasers and announcements. Find out why tracking and documenting marketing success is crucial for identifying effective channels. Get ready to maximize ticket package sales this holiday season!

Send us a textI sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media to increase ticket sales3. Selling out games at a community collegeTakeawaysSchedule games on Saturdays to make them appointment viewing for fansCreate a strong fan experience to increase attendanceEngage with the community and leverage relationships with local media for earned media coverageUse video content to showcase the team's talent and engage fansFocus on improving the fan experience and helping players progress to professional leaguesChapters00:00 - Introduction to Lee Nevis and Stockton Cargo11:43 - Founding the Team and Creating the Brand32:45 - The Importance of Community Involvement44:06 - Future Plans and Player ProgressionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine