Sports Marketing Machine Podcast

Send us a textIn this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, engaging diverse audiences, and using influencer content for paid advertising. He also highlights the value of UGC in engaging fans and driving ticket sales. The conversation covers the importance of engaging and fun content in driving ticket sales and revenue for sports events. It emphasizes the use of user-generated content, influencers, and targeting new audiences to create engaging and authentic experiences. The discussion also highlights the impact of content strategy on revenue generation and the value of empowering mid-level staffers with data and resources.TakeawaysLeveraging influencers can tap into specific audience segments and provide trusted recommendations for teams' content.User-generated content (UGC) from fans can be a valuable source of engaging and authentic content for sports teams.Showcasing fan experience and exclusive offerings can drive engagement and ticket sales, regardless of the team's performance on the field. Engaging and fun content is crucial for driving ticket sales and revenue for sports events.User-generated content and influencers play a significant role in creating authentic and engaging experiences for fans.Targeting new audiences and empowering mid-level staffers with data and resources can have a positive impact on revenue generation.Content strategy has a direct impact on revenue generation and the growth of fan bases for sports events.Chapters00:00 - Introduction and Background of FanIQ and Joe Rixon02:18 - Leveraging Influencers for Sports Marketing Success13:10 - The Power of User-Generated Content in Sports Marketing22:56 - The Impact of Engaging Content on Revenue Generation25:41 - Influencers, User-Generated Content, and Fan Engagement29:49 - Targeting New Audiences and Empowering Staff for Revenue GrowthLearn more about Fan IQ or email Joe (joe@faniq.live)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

In this discussion, Steve DeLay, an industry expert from The Ultimate Toolkit, shares his insights on crafting effective marketing plans for sports teams. He emphasizes the critical alignment between ticket sales and marketing for driving revenue. Delve into the 'sellout matrix,' a strategy to generate excitement and boost ticket sales. Steve also highlights innovative tactics for gathering email addresses and fostering ticket usage. Plus, he introduces valuable resources for both sports management students and teams to thrive in the competitive landscape.

Discover three powerful optimization tips for sports marketing that can boost your revenue! Dive into the significance of tracking top domains to enhance budget efficiency. Learn how consistent ad design with cohesive branding can elevate audience engagement. Plus, explore strategies to manage ad frequency, avoiding banner blindness and reaching your audience effectively. Tune in to unlock these marketing insights!

Send us a textIn this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos. Box Out Sports was created out of necessity to help sports information directors highlight teams and student-athletes in a fast-paced environment. The platform has been successful in increasing fan engagement and generating revenue for teams. Integrations with ticketing providers and other software are available, and a free trial is offered to potential users.TakeawaysBox Out Sports is a social media graphic solution for sports teamsThe platform provides drag-and-drop templates that can be customized with team logos, colors, and photosBox Out Sports helps increase fan engagement and generate revenueIntegrations with ticketing providers and other software are availableChapters00:00 - Introduction to Box Out Sports07:51 - Increasing Fan Engagement with Box Out Sports13:56 - Empowering Coaches and Delegating Graphic Creation23:06 - Integrations and Automation with Hometown Ticketing29:08 - Expanding Beyond Sports and Future Plans31:45 - Flexibility in Billing and ConclusionFor a free trial, you can sign up here: https://boxoutsports.com/a/smmSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textTravis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also discuss the perception of sales in the industry and the importance of creating a positive fan experience. Travis talks about the future of ticket sales, including the focus on flexibility and creating unique experiences. He also mentions his book, 'Hustle Your Way to Success in Sports Sales,' which provides a blueprint for success in the industry.TakeawaysGiving back and helping others is a key aspect of success in the sports industry.Building relationships and finding mentors can greatly impact career growth and development.Hustle and hard work are essential for success in sports marketing.Creating a positive fan experience and focusing on flexibility and unique experiences are important in ticket sales.Chapters00:00 - Introduction and Background02:04 - Hustle and Hard Work05:07 - Mentorship and Building Relationships08:10 - Sales and Consulting13:17 - Improving Ticket Sales16:12 - The Future of Ticket Sales22:04 - Conclusion and TakeawaysTravis the CRO for LogitixThe 52 Weeks of Hustle PodcastTravis' Book:  Hustle Your Way to $ucce$$ in Sports Sales: Playbook to Being Elite in the Sports Business Industry (AMAZON)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Dive into the world of Flexible Ticket Plans, a hot trend offering fans the convenience of attending any game. Discover the perks like affordability and upfront revenue for teams. However, there's a flip side, including challenges in tracking usage and maintaining urgency among fans. Learn how teams can enhance the experience by reminding fans to use their tickets and strategically limiting packages sold. This insightful discussion uncovers the balance between fan satisfaction and revenue goals in sports marketing.

The discussion uncovers the pitfalls of misleading Return on Ad Spend (ROAS) claims through a revealing case study. A sports team mistakenly credited an ad agency for impressive returns that were mainly from repeat ticket buyers. The importance of differentiating between new and repeat customers is emphasized, highlighting its impact on marketing strategies. Additionally, the podcast stresses the value of using marketing reports to gain clarity on the effectiveness of advertising efforts.

Explore how marketing directors can supercharge ticket sales by acting as the hub in a collaborative model. Discover the importance of three key reports: the multi-game single buyer report, scan rates of season ticket holders, and an updated list of dormant groups for outreach. These insights equip ticket sales teams with valuable leads and enhance their strategies for engaging potential buyers. Plus, learn about the power of data analysis in understanding fan attendance patterns and driving ticket sales success.

Send us a textIn this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget. The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content. The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options. The campus is undergoing expansion and has a strong focus on student success and enrollment growth.TakeawaysThe Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.The Director of Marketing will also be involved in community engagement and representing the university at social events.Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.Chapters00:00 - Introduction and Overview of the Open Role05:14 - Game Presentation and Fan Experience11:44 - Community Engagement and Representing the University21:51 - Salary Structure and Application ProcessLinks mentioned:Samford University Athletics Apply for the RoleMeet BJ Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textSummaryIn episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, creativity, and purpose in marketing efforts. Scott shares the success of using premium giveaways and tying in activations and programs to attract fans. He also discusses the challenges of winter break and the need to expand offerings to regular fans. Scott highlights the importance of branding the student section and utilizing various communication channels, including texting, to engage students. He concludes by emphasizing the goal of providing an experience that makes students want to come back. In this conversation, Scott Peace, the Assistant Athletic Director for Marketing and Promotions at Kent State University, discusses the strategies and tactics they use to engage and excite fans at their sporting events. He talks about the importance of creating a memorable fan experience, including the use of a DJ, student section banners, and engaging promotions. Scott also shares insights on their paid advertising efforts, including social media advertising, bus advertising, and movie theater advertising. He emphasizes the importance of open communication with coaches and the need to manage expectations. Scott also discusses their use of software tools like Vasi and Eloqua for ticketing and email marketing. Finally, he shares their plans for football and the focus on enhancing the fan experience.TakeawaysIntentionality, creativity, and purpose are key in sports marketing efforts.Premium giveaways and activations can attract fans and increase attendance.Challenges during winter break require strategic planning and expanding offerings to regular fans.Branding the student section and utilizing various communication channels, including texting, can enhance student engagement.Providing an exceptional experience is crucial in encouraging repeat attendance. Creating a memorable fan experience is crucial for engaging and exciting fans at sporting events.Paid advertising, including social media advertising, bus advertising, and movie theater advertising, can be effective in reaching non-student fans.Open communication with coaches and involving them in the planning process helps manage expectations and ensures alignment.Software tools like Vasi and Eloqua can streamline ticketing and email marketing efforts.Enhancing the fan experience and focusing on the details, such as tailgates and game-day atmosphere, can contribute to a successful season.Chapters00:00 - Introduction and Background06:17 - Strategies for Men's Basketball12:43 - Lessons Learned and Adjustments26:31 - Managing Expectations of CoachesSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine