Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft. However, a deeper analysis of the data revealed that most of his rebounds came from three-pointers, and he wasn't as effective in the paint. The story highlights the importance of understanding the cause and effect of marketing strategies using data and getting a holistic view of the data to make informed decisions.Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams. TakeawaysUnderstand the cause and effect of your marketing strategy using data.Get a holistic view of your data and dig deeper to gain more insights.Interpreting data is essential for managing budgets and making informed marketing decisions.Weak data analysis can lead to ineffective ticket sales and marketing strategies.Chapters00:00 - Introduction01:16 - The Story of Troy Murphy05:05 - The Use of Data in 200506:58 - The Impact of Three-Pointers08:53 - Troy Murphy's Performance09:47 - Takeaway 1: Understand Cause and Effect10:15 - Takeaway 2: Get a Holistic View of Data12:37 - ConclusionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook:A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.It's a quick and easy way to get your content in front of a larger audience, including people who may not already follow your page.The boosted post retains the same format as your original post but is shown to a wider audience.You can add specific call-to-action buttons like "Learn More," "Shop Now," or "Sign Up."Paid Advertisement using Meta (Facebook Ads):Meta (Facebook) Ads offer a wide range of campaign objectives, such as brand awareness, website traffic, lead generation, conversions, etc.You can choose a specific goal based on your business objectives.Meta Ads provide more advanced targeting options compared to boosted posts. You can create custom audiences based on behaviors, interests, demographics, and more.Meta Ads offer various ad formats, including carousel ads, slideshow ads, video ads, and more.You have greater control over the creative elements, allowing for a more customized and branded advertising experience.Key Differences:Objectives and Goals: Boosted posts are more about increasing engagement, while Facebook Ads allow for a broader range of marketing objectives.Targeting and Customization: Facebook Ads offer more sophisticated targeting options and creative customization compared to boosted posts.Budget Control: With Facebook Ads, you have more control over your budget, bidding, and scheduling, allowing for a more strategic approach.Business Size and Experience: Boosted posts are suitable for individuals and small businesses looking for a simple boost in visibility.Facebook Ads are better suited for businesses with more specific marketing goals and a willingness to invest time in campaign optimization.TakeawaysBoosted posts are effective for increasing the reach and engagement of regular posts on a Facebook page.Facebook ads provide more sophisticated targeting options and campaign objectives.Audience targeting, budget control, and creative customization are crucial for running successful ad campaigns.Facebook ads are recommended for teams with specific marketing goals, while boosted posts are suitable for increasing visibility of content.Sound Bites"A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.""Facebook ads provide significantly better audience targeting options than boosted posts.""Facebook ads give you so much more flexibility in how you create your ads compared to boosted posts."Chapters00:00 - Introduction07:21 - Flexibility in Ad Creation12:48 - Choosing Between Boosted Posts and Facebook AdsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of considering all aspects of a brand beyond just the logo, and the key elements to consider when launching a new brand or alternate identity. Ryan also shares success stories from his work with the Copa program and minor league baseball teams.Links mentioned: Fooser SportsEpisode 40 with Jared Orton from the Savannah Bananas TakeawaysA brand is more than just a logo - it encompasses all aspects of a team or organization, including the players, community, and fan experience.When launching a new brand or alternate identity, it's important to consider the community, fans, and demographics of the team's market.Successful brands go beyond the logo and consider the full lifespan of the brand, including merchandise, marketing, and storytelling.Launching a new brand requires buy-in from stakeholders, including influencers and insiders, as well as a strong merchandising strategy.Finding the right balance is key when rebranding - it's important to stay true to the team's primary brand while also refreshing and modernizing it.Success stories in branding include the Copa program in minor league baseball, which aimed to engage Hispanic communities, and the Motor Boaters alternate identity, which found a playful balance between humor and appropriateness.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and examples of how teams can use texting to engage with their fans. The conversation highlights the importance of educating the fan base and segmenting the database for effective communication. Vozzi's customer success team provides support and shares best practices with sports teams. The episode concludes with a discussion on Vozzi's future plans and the importance of tracking ticket sales.We talk about:1. Why Texting? 2. Best Practices for Getting Started with Texting Your Fans3. Segmenting & Why it Matters4. Examples of effective campaigns5. How Vozzi integrates with numerous CRMsTo learn more about Vozzi or connect with Austin to have a conversation about how Vozzi can help you, you can email her at austin@getvozzi.com. TakeawaysText messaging has a 98% open rate, making it an effective tool for communicating with fans.Teams can use texting to send important information to fans, such as parking details, gate changes, and last-minute updates.Texting can be used to engage fans, sell tickets, and gather feedback through post-game surveys.Vozzi offers integrations with ticketing software, allowing teams to sell tickets via text message.Segmenting the fan database and educating the fan base are key to successful texting campaigns.Vozzi 's customer success team provides support and shares best practices with sports teams.Tracking ticket sales is essential to measure the ROI of texting campaigns.Vozzi  plans to continue expanding its partnerships and integrations with ticketing platforms.Sound Bites"Texting is another way to have some communication, engage with your fans, sell some tickets.""You get a higher open rate with text messages. And oftentimes, I don't leave my phone with an open text message, I'm going to click in it, see what it says.""The 'Know Before You Go' text message is fantastic."Chapters00:00 - Introduction to Austin Noonan and Vozzi05:37 - Examples of Effective Texting Strategies for Sports Teams13:03 - Segmenting and Educating the Fan Base22:23 - The Future of VozziSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the con side, he mentions the additional workload for marketing directors, the limited messaging space, and the cost of texting. The host provides two tips for using texting effectively and emphasizes the importance of tracking ticket sales.TakeawaysTexting allows for trackability and better metrics in sports marketing.It is a great way to build engagement with fans and meet them where they want to be.Segmenting audiences and enabling two-way communication are key advantages of texting.However, the additional workload, limited messaging space, and cost are potential drawbacks.Tips for using texting include targeting fans who don't open emails and using it for postgame surveys.Tracking ticket sales is crucial for effective marketing.Chapters00:00 - Introduction01:10 - Pros of Using Texting to Communicate with Fans09:05 - Tips for Using TextingSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. The host explains the benefits of remarketing, including addressing decision delay and distractions, increasing conversion rates, maximizing ROI, and maintaining brand awareness. Real-world examples of remarketing using meta ads, display ads, and cookie tracking software are also provided. The episode concludes with key takeaways for implementing remarketing strategies.Chapters00:00- Introduction to Remarketing01:08 - Benefits of Remarketing03:59 - Maintaining Brand Awareness04:45 - Real-World Examples of Remarketing09:51 - TakeawaysWhat is it: Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social media channels, website, or specific content. Remarketing aims to reconnect with potential ticket buyers who have shown interest but have not purchased tickets.Why it Matters: Remarketing keeps your team top of mind for potential ticket buyers.Opportunities:Meta Ads - Episode 21 - 3 Audiences You Should Have in Your Meta Business SuiteAwarity - Episode 28 - Casey Sawyer from the Hillsboro Hops 4-to-1 ROI Using AwarityCookie Tracking - Episode 44 - 3 Ways to Collect More Email Addresses From Your Website Links to:Step-by-Step Video - 3 Audiences within Your Meta Business SuiteSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans. He also offers a demo of the email cookie verification software for interested listeners. Here are the slides that I mentioned. I share a few examples of pop-ups that work:Springfield Lucky HorseshoesGreenville TriumphRichmond KickersSpokane VelocityCharleston DirtybirdsSplash pages:Super NovasChicago SteelQuizzes:BuzzfeedCookie VerificationHead over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website. Episodes I mentioned:41 - Dr. J.J. Peterson shares how you can invite fans into a storyTakeawaysEmail marketing has a high ROI, with a 36 to 1 return on investment.Collecting email addresses from your website is crucial for effective email marketing.Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.Email cookie verification is recommended for websites with 30,000 or more visitors.Collecting more email addresses can lead to increased ticket and merchandise sales.Interested listeners can request a demo of the email cookie verification software.Sound Bites"Today, I'm going to show you and tell you how to collect more email addresses from your website.""Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return.""The first thing I'm going to talk about today is pop-ups."Chapters00:00 - Introduction: Importance of Collecting Email Addresses05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email AddressesSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies.TakeawaysCreate two deals for Black Friday and Cyber Monday to give fans options.Include merchandise and tickets as part of the package to attract different audiences.Plan out the pre-promotion phase to build excitement and anticipation.Track and document the success of the marketing efforts to identify the most effective channels and strategies.Chapters00:00 - Introduction and Christmas Wishlist00:44 - Black Friday, Cyber Monday Marketing Planning01:39 - Deal Creation06:18 - Tracking and DocumentingThe holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales.Here are the three-part process that I have noticed work the best:Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets. Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textI sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:1. How he leveraged free TV coverage2. How he used videos on social media to increase ticket sales3. Selling out games at a community collegeTakeawaysSchedule games on Saturdays to make them appointment viewing for fansCreate a strong fan experience to increase attendanceEngage with the community and leverage relationships with local media for earned media coverageUse video content to showcase the team's talent and engage fansFocus on improving the fan experience and helping players progress to professional leaguesChapters00:00 - Introduction to Lee Nevis and Stockton Cargo11:43 - Founding the Team and Creating the Brand32:45 - The Importance of Community Involvement44:06 - Future Plans and Player ProgressionSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textToday's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using it effectively in marketing. Traditionally, sports teams position themselves as the heroes, but they should instead position their customers as the heroes and themselves as the guides. The Savannah Bananas are a successful example of a team that has implemented this approach. Dr. Peterson also provides insights on creating effective email newsletters and the importance of providing value to fans. Dr. J.J. Peterson and I dig into:-What is StoryBrand and how can teams use it to sell more tickets -Why is it important to position your fans as the hero?-Creating social media content using story and how it helps you build a better connection with your fan base-To better approach than promoting "email newsletters" on your websiteDr. J.J. Peterson wrote the book Marketing Made Simple and is the co-host of the Marketing Made Simple podcastLinks mentioned:StoryBrand Framework download Hire a StoryBrand Guide-The above to the book is an affiliate link. If you buy the book (LIKE I DID!) I will get a small commission. TakeawaysThe Story Brand Framework helps create clear messaging by understanding how story works and using it effectively in marketing.Sports teams should position their customers as the heroes and themselves as the guides in their marketing.The Savannah Bananas are a successful example of a team that has implemented the Story Brand Framework.Email newsletters should focus on providing value to fans rather than just sharing information.Teams should test different titles and lead generators for their newsletters to increase sign-ups.Incremental improvements in various marketing strategies can lead to long-term success for sports teams.Sound Bites"Your customer or your fan is the hero of the story.""The Savannah Bananas are just amazing at positioning their fans as the hero of the team.""Identify what your customer wants and the problem that gets in the way for them."Chapters00:00 - Introduction to the Story Brand Framework05:09 - The Success of the Savannah Bananas10:19 - Creating Clear Messaging with the Story Brand Framework25:19 - Accessing the Story Brand Framework and Hiring a GuideSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine