Sports Marketing Machine Podcast

Send us a textTravis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also discuss the perception of sales in the industry and the importance of creating a positive fan experience. Travis talks about the future of ticket sales, including the focus on flexibility and creating unique experiences. He also mentions his book, 'Hustle Your Way to Success in Sports Sales,' which provides a blueprint for success in the industry.TakeawaysGiving back and helping others is a key aspect of success in the sports industry.Building relationships and finding mentors can greatly impact career growth and development.Hustle and hard work are essential for success in sports marketing.Creating a positive fan experience and focusing on flexibility and unique experiences are important in ticket sales.Chapters00:00 - Introduction and Background02:04 - Hustle and Hard Work05:07 - Mentorship and Building Relationships08:10 - Sales and Consulting13:17 - Improving Ticket Sales16:12 - The Future of Ticket Sales22:04 - Conclusion and TakeawaysTravis the CRO for LogitixThe 52 Weeks of Hustle PodcastTravis' Book:  Hustle Your Way to $ucce$$ in Sports Sales: Playbook to Being Elite in the Sports Business Industry (AMAZON)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Dive into the world of Flexible Ticket Plans, a hot trend offering fans the convenience of attending any game. Discover the perks like affordability and upfront revenue for teams. However, there's a flip side, including challenges in tracking usage and maintaining urgency among fans. Learn how teams can enhance the experience by reminding fans to use their tickets and strategically limiting packages sold. This insightful discussion uncovers the balance between fan satisfaction and revenue goals in sports marketing.

The discussion uncovers the pitfalls of misleading Return on Ad Spend (ROAS) claims through a revealing case study. A sports team mistakenly credited an ad agency for impressive returns that were mainly from repeat ticket buyers. The importance of differentiating between new and repeat customers is emphasized, highlighting its impact on marketing strategies. Additionally, the podcast stresses the value of using marketing reports to gain clarity on the effectiveness of advertising efforts.

Explore how marketing directors can supercharge ticket sales by acting as the hub in a collaborative model. Discover the importance of three key reports: the multi-game single buyer report, scan rates of season ticket holders, and an updated list of dormant groups for outreach. These insights equip ticket sales teams with valuable leads and enhance their strategies for engaging potential buyers. Plus, learn about the power of data analysis in understanding fan attendance patterns and driving ticket sales success.

Send us a textIn this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget. The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content. The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options. The campus is undergoing expansion and has a strong focus on student success and enrollment growth.TakeawaysThe Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.The Director of Marketing will also be involved in community engagement and representing the university at social events.Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.Chapters00:00 - Introduction and Overview of the Open Role05:14 - Game Presentation and Fan Experience11:44 - Community Engagement and Representing the University21:51 - Salary Structure and Application ProcessLinks mentioned:Samford University Athletics Apply for the RoleMeet BJ Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textSummaryIn episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, creativity, and purpose in marketing efforts. Scott shares the success of using premium giveaways and tying in activations and programs to attract fans. He also discusses the challenges of winter break and the need to expand offerings to regular fans. Scott highlights the importance of branding the student section and utilizing various communication channels, including texting, to engage students. He concludes by emphasizing the goal of providing an experience that makes students want to come back. In this conversation, Scott Peace, the Assistant Athletic Director for Marketing and Promotions at Kent State University, discusses the strategies and tactics they use to engage and excite fans at their sporting events. He talks about the importance of creating a memorable fan experience, including the use of a DJ, student section banners, and engaging promotions. Scott also shares insights on their paid advertising efforts, including social media advertising, bus advertising, and movie theater advertising. He emphasizes the importance of open communication with coaches and the need to manage expectations. Scott also discusses their use of software tools like Vasi and Eloqua for ticketing and email marketing. Finally, he shares their plans for football and the focus on enhancing the fan experience.TakeawaysIntentionality, creativity, and purpose are key in sports marketing efforts.Premium giveaways and activations can attract fans and increase attendance.Challenges during winter break require strategic planning and expanding offerings to regular fans.Branding the student section and utilizing various communication channels, including texting, can enhance student engagement.Providing an exceptional experience is crucial in encouraging repeat attendance. Creating a memorable fan experience is crucial for engaging and exciting fans at sporting events.Paid advertising, including social media advertising, bus advertising, and movie theater advertising, can be effective in reaching non-student fans.Open communication with coaches and involving them in the planning process helps manage expectations and ensures alignment.Software tools like Vasi and Eloqua can streamline ticketing and email marketing efforts.Enhancing the fan experience and focusing on the details, such as tailgates and game-day atmosphere, can contribute to a successful season.Chapters00:00 - Introduction and Background06:17 - Strategies for Men's Basketball12:43 - Lessons Learned and Adjustments26:31 - Managing Expectations of CoachesSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok.They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the importance of testing and budgeting for successful campaigns.TakeawaysTikTok is a great platform for sports teams to advertise, especially if they want to target a younger demographic.Advertising on TikTok is cheaper than advertising on other platforms like Facebook.TikTok offers similar features to Facebook for running ads, but with a focus on video content.Hashtag targeting is an effective way to reach specific audiences on TikTok.Teams can set up a TikTok shop to sell merchandise and run ads to drive sales.Lead generation is possible on TikTok through lead forms and creative content.Testing and budgeting are important for successful TikTok ad campaigns.Sound Bites"TikTok is an awesome place for sports teams to be.""You can definitely sell stuff on TikTok.""TikTok is kind of like a baby version of Meta."Chapters00:00 - Introduction01:21 - The Benefits of Advertising on TikTok for Sports Teams03:38 - Targeting Options and Strategies for TikTok Ads05:11Setting Up TikTok Ads Without a Profile06:43 - Setting Up and Running TikTok Ads09:08 - TikTok Shop for Merchandise Sales10:19 - Generating Leads through TikTok Ads14:10 - The Importance of Testing and Budgeting for TikTok Ad CampaignsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Michael Brinkman, Director of Partner Success at Full House Solutions, shares his extensive background in sports sales and marketing, guiding teams on effective lead generation strategies. He emphasizes the value of purchased lists for targeting prospects and discusses the nuances of data accuracy in marketing. Brinkman highlights the power of direct mail campaigns and the emerging roles of postcard retargeting and AI in engaging fans. His insights reveal innovative ways to maximize ticket sales and cultivate lasting customer relationships.

Explore how sports teams can harness AI to supercharge their marketing strategies. Discover two powerful ways: crafting better, targeted copy for social media and extracting valuable data from ticketing systems. Enhance fan engagement with tailored campaigns while acknowledging that AI, though invaluable, still needs a human touch for fine-tuning. Jeremy Neisser delves into the transformational potential of AI in sports marketing and the efficient decision-making it can enable.

Send us a textLuke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively and encourages teams to experiment with different content styles. Luke also emphasizes the need to have fun and engage with the audience on TikTok. Overall, TikTok is seen as a platform for increasing brand awareness and impressions rather than direct sales. Luke has been on the cutting-edge of content creation and growth on TikTok for small-budget teams. In this episode, we dig into:1. What's working now on TikTok2. What tools is he using3. Posting consistency4. Tone of posting 5. Content creation versus other platformsTakeawaysConsistency and authenticity are key to success on TikTok.TikTok allows teams to reach a younger demographic and build brand loyalty.Hashtags are a powerful tool for reaching specific audiences on TikTok.Teams should have fun and experiment with different content styles on TikTok.TikTok is a platform for increasing brand awareness and impressions.Sound BitesChapters00:00-Introduction and Background02:26- TikTok Success and Metrics06:31 - Consistency and Content Ideas10:47 - Tools for Creating Content12:44 - The Role of TikTok in Marketing Strategy16:39 - The Value of TikTok for Brand Awareness20:44 - Hashtags and Discoverability23:30 - Prank Videos and Mascot Content24:51 - Summary and Takeaways You can view the Renegades TikTok - https://www.tiktok.com/@hvrenegadesFollow Luke on LinkedIn - https://www.linkedin.com/in/lukesawhook/Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine