Sports Marketing Machine Podcast

Send us a textThe conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.TakeawaysThe Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.Chapters00:00 - Introduction and Overview of Bluey Night03:29 - Cost and Logistics of Bringing Bluey to the Ballpark05:36 - Effective Marketing Strategies for Bluey Night09:01 - Promotion and Attendance for Bluey Night12:41 - In-Game Entertainment and Merchandise14:49 - Reflections and Future Plans for Bluey Night18:18 - Data Analysis and Potential Future PromotionsAmanda Rich contact infoOasis Contact Info:Keefer DickersonBusiness Development - Oasis206.838.8448 - ofc615.957.9907-cellkeefer@oasis-usa.comwww.oasis-usa.comSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, an expert in advertising effectiveness within sports marketing, dives deep into the intricacies of measuring success. He reveals that consumers often need multiple reminders before making a purchase, highlighting the significance of tracking new versus repeat customer metrics. Neisser advocates for focusing on ROI and buyer numbers for acquiring new customers, while emphasizing the power of direct channels like email and text messaging to engage return customers. His insights provide a roadmap for brands aiming to sharpen their marketing strategies.

Send us a textJeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnership sales. The software combines AI with human oversight to ensure personalized responses and maximize opportunities. Wolf Cycle has seen success across various verticals, including generating additional full seasons, driving partnership conversations, and retaining at-risk accounts. It aims to streamline sales processes and help teams sell more tickets efficiently.TakeawaysWolf Cycle is an AI-powered software that helps sports and entertainment partners with sales and retention strategies.The software uses virtual assistants to run strategic outbound campaigns and drive various types of sales.Wolf Cycle combines AI with human oversight to ensure personalized responses and maximize opportunities.The software has seen success in generating revenue, retaining at-risk accounts, and driving partnership conversations.It aims to streamline sales processes and help teams sell more tickets efficiently.Chapters00:00 - Introduction to Wolf Cycle and AI in Ticket Sales02:18 - AI's Ability to Understand Natural Language Processing04:39 - Customizing Campaigns Based on Partner Goals08:10 - Adding a Human Layer to AI for Response Protection12:15 - Expanding into Sponsorship Outreach18:27 - Proactive Engagement and Retention Strategies21:04 - Leveraging Data and Continuous Improvement23:30 - Future Directions for Wolf Cycle28:08 - How to Get in Touch with Wolf CycleSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, an expert in data analytics, breaks down the crucial differences between first-party and third-party data in the sports industry. He explains how first-party data, gathered directly from fans, provides invaluable insights for sports teams. In contrast, third-party data offers broader demographic insights, enhancing targeted advertising efforts. The conversation emphasizes the importance of balancing these data types while prioritizing fan privacy and trust. Neisser advocates for transparency in data usage to strengthen relationships with fans.

Send us a textIn this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations. They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.TakeawaysThe open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.Chapters00:00 - Introduction and Overview of the Open Role03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena05:48 - Increasing Student Attendance at Sporting Events08:51 - Collaborative Culture and Opportunities for Growth at DePaul UniversityTo review the job posting and apply - DePaul UniversityConnect with Kassidy on LinkedIn or through DePaul Athletics. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

A sports team struggles with ticket sales, prompting a deep dive into marketing strategies. Prioritizing group and season tickets proves crucial for success. Collecting email addresses emerges as a vital component for future engagement. The discussion highlights intentional marketing focusing on specific games, revealing how targeted efforts can drive sales. Listener takeaways emphasize the need for effective promotion planning and leveraging group sales as a strategic advantage. There's a wealth of practical advice for anyone looking to boost their ticket sales!

Marketing directors face a major challenge in turning single-game ticket buyers into loyal fans. Only 33% return for another game! A strategic post-game email can be a game-changer. Thanking attendees while offering personalized discounts encourages repeat attendance. Personalized communication strikes when the excitement is fresh, boosting conversions. By implementing this approach, teams can transform one-time buyers into multiple attendees and even potential season ticket holders.

Jeremy Neisser, a customer service expert, stresses the crucial link between exceptional service and ticket holder retention. He highlights a notable decline in in-park attendance attributed to underutilization of mini-plans and season tickets. Neisser argues that marketing directors should pivot from acquiring new customers to enhancing the experience of current ticket buyers. By leveraging historical ticket usage data, teams can tailor strategies to boost customer satisfaction and attendance, ensuring that existing fans remain engaged.

Emmanuel Elmajian from Spinzo, an expert in group and promotional ticket sales, joins the conversation to share innovative strategies for enhancing group ticket sales. They discuss the shift towards individual purchases within groups, increasing buyer control and seller data. The talk highlights creative ideas like loyalty programs, themed events, and partnerships with local businesses. Emmanuel also dives into gamification tactics to boost sales and the importance of customizable fan experiences in driving ticket sales and community engagement.

Heather Doane, from Destroyer Promotional Products, shares her expertise on boosting merchandise sales for sports teams. She covers ten essential tips, like effective inventory management and organizing retail spaces for better customer engagement. Heather emphasizes visual merchandising to attract buyers and the significance of conducting market research for competitive pricing. Collaboration among teams and leveraging customer data for targeted marketing also make the list. Listeners gain valuable insights to maximize their merchandise strategies.