55 - K.I.S.S. Your Way to Improving Your Marketing
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Feb 14, 2024
Learn how to use the K.I.S.S. Project Management Framework to enhance your marketing strategies! Discover how to categorize tasks into Keep, Improve, Start, and Stop for improved team productivity. Gain insights on enhancing email lists, phone number collections, and merchandise sales for better marketing outcomes.
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Use KISS to Organize Marketing
Use the KISS framework with categories Keep, Improve, Start, Stop to organize marketing activities clearly.
This helps prioritize what to continue, improve, start, and stop for more efficient marketing execution.
question_answer ANECDOTE
Practical KISS Marketing Examples
Examples include keeping email collection from ticket buyers, improving Shopify email exports, starting website popups, and stopping ineffective sponsor giveaways.
These illustrate how to bucket different marketing actions using the KISS method.
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Implement KISS in Your Workflow
Pick a marketing activity and list items under Keep, Improve, Start, and Stop honestly.
Prioritize and act on the list to improve marketing efficiency and results.
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In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action.
He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes the importance of prioritizing and taking action based on the categorized activities. He also discusses the benefits of continuing education for sports marketing professionals and highlights the value of investing in marketing training.
Takeaways
The KISS framework (Keep, Improve, Start, Stop) is a useful project management tool for organizing activities and ideas.
By categorizing activities into Keep, Improve, Start, and Stop, you can prioritize and take action more effectively.
Continuing education, such as ticket sales training and marketing training, can help sports teams improve their processes and grow their fan base.
Investing in marketing training and data consultation can help marketing directors level up their skills and make more informed decisions.
Chapters
00:00 - Introduction
00:42 - Introducing the KISS Framework
01:23 - Explaining the KISS Framework
04:36 - Take Action with the KISS Framework
The framework is called: K.I.S.S. - Keep, Improve, Start, Stop.
By going through this framework, you have a clear picture of what you want to work on, what needs to be improved, and things you should stop doing. This is excellent for marketing activities like collecting email addresses or merchandise marketing, etc.
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