53 - How to Create A 30 Days to Opening Day Marketing Calendar
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Feb 2, 2024
Learn how to create a comprehensive marketing calendar for opening day, including paid media, fan events, and promotional schedule announcements. Discover the benefits of planning and organizing promotional activities leading up to opening day, ensuring a smooth and well-coordinated marketing strategy. Reflect on the success of your marketing efforts and identify areas for improvement.
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question_answer ANECDOTE
Coach Damon Stottamier's Wisdom
Damon Stottamier, a basketball coach, emphasizes having a plan and simply executing it.
This approach inspired the 30 Days to Opening Day marketing plan concept.
volunteer_activism ADVICE
Create a Marketing Calendar
Fill a calendar with every marketing activity related to opening day including media, fan events, and social posts.
This comprehensive calendar helps visualize all efforts and spot any gaps to fill.
insights INSIGHT
Visibility Reveals Marketing Gaps
Seeing all marketing activities on one calendar reveals where you're light on efforts.
This visibility allows timely adjustments amidst the chaotic season prep month.
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In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more.
By having everything in one place, marketers can easily see any gaps in their marketing activities and make adjustments. The plan also allows for reflection and future planning after opening weekend. The episode concludes with a call to invest in marketing training and data consultation to improve ticket sales and marketing effectiveness.
This calendar will have ALL of your marketing activities in one spot so that you know exactly what you are doing to promote opening weekend and where you have open opportunities to do more to promote the season.
Takeaways
Use the 30 Days to Opening Day Countdown plan to organize marketing activities leading up to the start of the season.
Fill in a calendar with all the marketing activities, including paid media, trade media, community appearances, social media posts, and more.
Having everything in one place helps identify any gaps in marketing activities and allows for adjustments.
Reflect on the marketing activities after opening weekend and use the insights to plan for future seasons.
Chapters 00:00 - Introduction and Opening Day Preparation
Sports Marketing Machine Podcast