Sports Marketing Machine Podcast

52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products)

15 snips
Jan 23, 2024
This engaging discussion highlights the latest trends in promotional giveaways for sports teams. Guests share creative ideas, emphasizing the importance of customization and high-quality items that fans will cherish. Popular items like bobbleheads and reversible bucket hats take center stage, while season ticket holder gifts are designed to create a sense of value and importance. The conversation also explores how merchandise sales can boost traffic and revenue, making strategic giveaways a key element in successful sports marketing.
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ADVICE

Innovate Traditional Giveaways

  • Take traditional promo items and add a unique spin to make them stand out.
  • Consider pop culture, local history, or collector series when customizing giveaways like bobbleheads.
ADVICE

Match Giveaways to Theme Nights

  • Align promotional items with theme nights to boost excitement and attendance.
  • Use item variations, like mystery promos, to create collectible opportunities and fan engagement.
ANECDOTE

Memorable Bobblehead Story

  • A baseball team made a bobblehead commemorating a woman who gave birth in their stadium.
  • The baby bobbles instead of the head, showing creative and memorable promo ideas.
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