Sports Marketing Machine Podcast

Send us a textLuke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively and encourages teams to experiment with different content styles. Luke also emphasizes the need to have fun and engage with the audience on TikTok. Overall, TikTok is seen as a platform for increasing brand awareness and impressions rather than direct sales. Luke has been on the cutting-edge of content creation and growth on TikTok for small-budget teams. In this episode, we dig into:1. What's working now on TikTok2. What tools is he using3. Posting consistency4. Tone of posting 5. Content creation versus other platformsTakeawaysConsistency and authenticity are key to success on TikTok.TikTok allows teams to reach a younger demographic and build brand loyalty.Hashtags are a powerful tool for reaching specific audiences on TikTok.Teams should have fun and experiment with different content styles on TikTok.TikTok is a platform for increasing brand awareness and impressions.Sound BitesChapters00:00-Introduction and Background02:26- TikTok Success and Metrics06:31 - Consistency and Content Ideas10:47 - Tools for Creating Content12:44 - The Role of TikTok in Marketing Strategy16:39 - The Value of TikTok for Brand Awareness20:44 - Hashtags and Discoverability23:30 - Prank Videos and Mascot Content24:51 - Summary and Takeaways You can view the Renegades TikTok - https://www.tiktok.com/@hvrenegadesFollow Luke on LinkedIn - https://www.linkedin.com/in/lukesawhook/Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of questionnaires in gathering customer insights. They also discuss the importance of being strategic in using data to inform marketing outlets and campaigns. This conversation explores the importance of data in marketing campaigns for sports teams. It discusses the sufficient amount of data needed to make informed decisions, the use of questionnaires to test advertising strategies, and the importance of tracking and analysis. The conversation also highlights the value of categorizing buyers and tailoring messaging to specific audiences. It emphasizes the need for data-driven marketing to build confidence and make effective marketing decisions. TakeawaysClear copy and messaging are essential in marketing to drive ticket sales.Data can be used to create targeted copy that resonates with the audience.Questionnaires are a valuable tool for gathering customer insights and understanding motivations.Being strategic in using data to inform marketing outlets and campaigns is crucial. Determining the sufficient amount of data is subjective and depends on the specific team and campaign.Questionnaires can be used to test advertising strategies and gather valuable demographic data.Testing campaigns with a small budget allows for experimentation and optimization.Tracking and analysis are crucial for measuring campaign success and identifying effective strategies.Data-driven marketing helps tailor messaging and copy to specific audiences, increasing conversion rates.Chapters00:00 - Introduction00:36 - Ali Alden's Background01:12 -The Goal of Good Copy03:08 -Using Data to Make More Targeted Copy05:07 -Digging Deeper into Customer Data06:25 - Using Questionnaires to Gather Data07:07 - Difference Between Questionnaires and Surveys08:03 - The Goal of a Questionnaire09:04 - Getting Deeper Insights from Questionnaires10:08 - Identifying the Character and Their Wants11:22 - Identifying Problems and Motivations13:11 - Using Questionnaire Responses as Copy15:43 - Creating an Aspirational Identity19:24 - Using Data for Campaigns20:19 - Being Strategic with Data-Driven Messaging21:35 - Using Questionnaires to Test Advertising Strategies22:34 - Testing Campaigns with a Small Budget23:29 - The Importance of Tracking and Analysis24:18 - Indicators of Campaign Success25:26 - Analyzing Data to Inform Marketing Strategy26:38 - Narrowing Down Data and Categorizing Buyers27:46 - Using Data to Tailor Messaging and Copy29:08 - The Importance of Tracking Campaigns30:15 - Data-Driven Marketing Builds Confidence32:40 - Choosing the Right Software for Questionnaires33:26 - Categorizing Buyers for Targeted Campaigns34:06 - The Value of Building Relationships with Top Buyers35:01 - Tailoring Messaging to Specific Audiences36:06 - The Importance of Data in Marketing37:10 - Using Data to MSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back offers for single game buyers. He also emphasizes the importance of helping marketing directors level up their skills and investing in their people.TakeawaysDesignate a staff member to check in with mini plan holders during the year to build relationships and increase renewal rates.Create reminders within your email marketing software to remind mini plan holders of their games.Send post-game emails to single game buyers to encourage them to attend another game.Provide value to mini plan holders through communication and relationships.The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets.How you provide value are two ways communication and relationships. For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. This gives you the best chance of turning them into a mini-plan holder. I dig into what you should do with both audiences (current mini-plan holders and single-game buyers) to give yourself the best chance to sell more mini-plans next year. Chapters00:00 - Introduction01:04 - Marketing Mini Plans Before the Season03:00 - Post-Game Email for Single Game Buyers05:45 - Renewing Current Mini Plan Holders08:07 - Providing Value through Communication and Relationships10:43 - Creating Reminders for Mini Plan Holders11:28 - Bounce Back Offer for Single Game BuyersSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Explore how sports teams can increase ticket sales during the off-season with targeted marketing strategies, including segmenting audiences based on game attendance. Learn about leveraging mini plans to convert fans into season ticket holders, maximizing sales through tailored promotions and utilizing warm audiences in meta ads for mini-plan promotion.

Ralph Burns shares insights on current paid ad strategies and mistakes to avoid. Emphasis on data, tracking, and picking the right agency. Discussion includes Meta ads optimization, tracking methods, and local targeting for sports events.

Learn how to use the K.I.S.S. Project Management Framework to enhance your marketing strategies! Discover how to categorize tasks into Keep, Improve, Start, and Stop for improved team productivity. Gain insights on enhancing email lists, phone number collections, and merchandise sales for better marketing outcomes.

Send us a textIn this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used.Summary:Fansaves is a digital platform that offers fans discounts and deals from the sponsors of their favorite sports teams. It acts as a team's own digital coupon book, connecting fans with sponsors and incentivizing fan engagement. The idea for Fansaves came from the founders' experience in selling sponsorships and the need for a digital solution that could activate fans and provide valuable customer analytics. Currently, nearly 80 teams across North America are using Fansaves in various sports leagues.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors. Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Takeaways:Fansaves is a digital platform that connects fans with discounts and deals from sponsors of their favorite sports teams.The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors.Nearly 80 teams across North America are currently using Fansaves in various sports leagues.Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.Sound Bites:Chapters00:00 - Introduction to Fansaves01:25 - Origin and Creation of Fansaves03:15 - Development of Fansaves Platform04:30 - Number of Teams Using Fansaves05:22 - Features and Usage of Fansaves07:38 - Promoting Fansaves to Fans10:04 - Redeeming Deals at Partner Businesses12:28 - Creative Deals and Partnerships14:34 - Utilizing Fansaves in the Off-Season16:00 - Using Fansaves to Track Season Ticket Holder Spending19:39 - Future Plans for Fansaves24:47 - Reflection on the Growth of Fansaves26:19 - Contacting FansavesFanSaves has been steadily growing with sports teams all over the United States and Canada.If you have questions about FanSaves, feel free to reach out to Kris - kris@fansaves.com or on LinkedInSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Learn how to create a comprehensive marketing calendar for opening day, including paid media, fan events, and promotional schedule announcements. Discover the benefits of planning and organizing promotional activities leading up to opening day, ensuring a smooth and well-coordinated marketing strategy. Reflect on the success of your marketing efforts and identify areas for improvement.

Send us a textIn this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games.They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importance of creativity and customization in promotional giveaways, as well as the value of high-quality items that fans will keep. They also mention the popularity of bobbleheads, reversible bucket hats, and pins, and the potential for merchandise sales to drive traffic and increase revenue.We talk:Hot ProductsTrending IdeasTried & True GiveawaysSeason Ticket GiftsAlternate Identity giveawaysAnd more! Connect with Heather (heather@destroyer.rocks) or Carie (carie@destroyer.rocks). TakeawaysCreativity and customization are key in promotional giveaways for sports teams.High-quality items that fans will keep are more valuable than cheap trinkets.Bobbleheads, reversible bucket hats, and pins are popular promotional items.Merchandise sales can drive traffic and increase revenue for teams.Season ticket holder gifts should be collectible and make fans feel important.Chapters00:00 - Introduction13:32 - Trends in Promotional Items28:31 - Alternate Identities38:45 - Merchandise Sales and TrafficSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing. TakeawaysTestimonials can be a powerful tool for selling more tickets and growing a fan base.When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.Chapters00:00 - Introduction01:10 - The Power of Testimonials03:59 - Question 1: Motivation to Purchase Tickets04:55 - Question 2: Difference Made by Attending Games05:50 - Question 3: Impact of Attending Games07:11 - Using Testimonials in Marketing09:22 - Data Training and MarketingTestimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward.Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it?-Why we are asking this question:  We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?”Question #2: Share with us how coming to your game(or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets?-Why we are asking this question: How did your games help you solve this problem?Question #3:  Since you started coming to our games (or having season tickets, etc.) how has it (insert what they were intending from question 1 -(examples may be better culture, thanked employees/clients, raised funds for the organization, impact of fundraising, etc.)? We'd love to hear about the ways it has added to your overall enjoyment and experiences. -Why we are asking this question: What is their life like now because of our product or service? These allow the person sharing the testimonial to talk candidly about how YOU solved their problem. Where to use these:WebsiteSocial PostsCollateralVideos to provide to potential clientsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine