Sports Marketing Machine Podcast

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.TakeawaysSelling tickets to brokers can provide immediate revenue.Brokers can help teams manage unsold inventory.Ticket prices can become inflated when sold through brokers.Fans may feel disconnected from teams when buying through brokers.Brokers have sophisticated platforms for selling tickets.Teams miss out on valuable buyer data when selling to brokers.Setting limits on ticket purchases can help maintain control.Collaborating with brokers can lead to better pricing strategies.Dynamic pricing systems can help teams compete with brokers.Understanding the pros and cons is crucial for teams. Chapters00:00 - Introduction to Ticket Brokering01:07 - The Evolution of Ticket Brokers02:33 - Pros of Selling to Ticket Brokers04:01 - Cons of Selling to Ticket Brokers07:24 - Key Considerations for Teams10:34 - Strategies for Managing Broker RelationshipsLogitix can help team post their existing inventory on places like StubHub, etc. Reach out to Travis Apple - tapple@logitix.com if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcast Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Send us a textIn this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage these costs, including setting aside emergency funds, having in-depth conversations with promotional companies, and exploring creative solutions for promotional items. He also highlights the importance of staying informed about potential tax credits that could alleviate some financial burdens.TakeawaysTariffs are a tax imposed on imported goods.They can significantly impact budgets for sports teams.Setting aside an emergency fund is crucial for unexpected costs.Engaging in lengthy discussions with suppliers is necessary.Creativity in sourcing promotional items can save costs.Local businesses can provide alternatives to imported goods.Understanding the political implications of tariffs is important.Monitoring potential tax credits can provide financial relief.Tariffs can reduce consumer choice and raise living costs.Planning ahead is essential to mitigate tariff impacts.Chapters00:00 - Understanding Tariffs and Their Impact05:44 - Strategies for Managing Tariff Costs10:19 - Creative Solutions for Promotional Items13:41 - Tax Considerations and Final TakeawaysAdditional Resources:Trump’s threat to impose tariffs could raise prices for consumers, colliding with promise for reliefTrump proves he is serious on tariffs - but it's not about tradeHere's why Trump thinks tariffs are good for the U.S. — and what the experts sayWhat does Trump’s latest tariff plan mean for the U.S.?US announces billions to help farmers hurt by Trump tariffsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Discover innovative ways to boost fan engagement during the holiday shopping season. Two distinct deals can help reduce decision fatigue for shoppers. Pre-promoting early is essential to drum up excitement and maximize participation. A multi-channel strategy ensures maximum reach, while a seamless mobile-friendly checkout enhances the customer experience. Engage local influencers and collaborate with nearby businesses to amplify visibility. Analyze metrics to refine future promotions and ensure success this Black Friday and Cyber Monday!

The discussion delves into how user-generated content can transform marketing strategies, spotlighting Chili's success on TikTok. There's a strong focus on how sports teams can harness similar techniques to enhance fan interactions and boost ticket sales. Practical tips on encouraging fans to share their experiences are highlighted, emphasizing visually engaging moments that resonate. The conversation also addresses the role of micro-influencers and the importance of creating Instagrammable experiences for organic growth.

Discover practical strategies for sports marketers to boost fan engagement and ticket sales. Learn how simple website updates, like group sales forms, can ease the booking process for outings. Find out how effective pop-ups can grow your email list by offering exclusive invitations, rather than generic sign-up prompts. Hear about successful case studies, like the Vermont Lake Monsters, showcasing the impact of these adjustments. Small changes can lead to significant increases in sales and memorable fan experiences!

In this discussion, Tom Bridger, co-founder of the WIT Contests platform, dives into revolutionary strategies for sports fan engagement through gamification and data analytics. He shares compelling case studies demonstrating how digital activations boost ticket sales and sponsorships. Bridger emphasizes the importance of adapting to modern fan expectations and leveraging email marketing for high ROI. He also highlights how both large and small teams can benefit from innovative engagement tactics, with insights into future trends in sports marketing.

Discover three innovative strategies to enhance ticket usage among season ticket holders. Proactive communication, like reminder texts, keeps fans engaged and informed. Exclusive events offer unforgettable experiences that build emotional connections. Personalized game day perks, such as seat upgrades and custom surprises, motivate fans to attend more games. By fostering community and ensuring a positive experience, teams can strengthen loyalty and increase renewal rates.

Send us a textIn this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement. Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.TakeawaysThe idea for the promotion came during an end-of-season retreat.Community engagement was crucial for building excitement.The tickets were acquired through secondary markets due to high demand.The event featured themed experiences for each inning of the game.Collaboration with the promo team enhanced the authenticity of the event.Promotional strategies included social media, local news, and word of mouth.Sponsorship activation involved a QR code strategy to increase engagement.Group sales were a significant part of the promotion's success.The ticket giveaway process was well-planned and executed.The event set a new standard for future themed promotions. Chapters00:00 - Introduction to the Era's Night Promotion02:11 - Ticket Acquisition and Budgeting04:35 - Creating a Themed Experience: Nine Innings of Eras08:13 - Community Engagement and Team Collaboration10:09 - Promotional Strategies and Marketing Tactics12:41 - Sponsorship Activation and QR Code Strategy14:37 - Group Sales and Mini Plans25:07 - Reflections on the Promotion and Future PlansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Dive into the world of mini-plan pricing for sports teams! Discover how analyzing ticket buyer data can boost revenue and prevent underpricing. Learn about the delicate balance between keeping tickets affordable for fans and ensuring profitability. A specific pricing formula reveals the trade-offs teams face, while aiming for a 50% revenue increase. By understanding fan behavior, teams can create effective pricing strategies that enhance engagement and value perception.

Steve Robinson, former CMO of Chick-fil-A, shares his wealth of experience in transforming customer interactions over 35 years. He discusses the shift from mere transactions to fostering emotional connections with customers. Steve highlights the importance of continuous feedback for innovation and how exceptional hospitality can thrive even during economic downturns. Drawing inspiration from brands like Ritz-Carlton, he emphasizes a strong brand promise and the invaluable role of customer loyalty in maintaining brand relevance.