Sports Marketing Machine Podcast

Send us a textIn this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations. They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.TakeawaysThe open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.Chapters00:00 - Introduction and Overview of the Open Role03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena05:48 - Increasing Student Attendance at Sporting Events08:51 - Collaborative Culture and Opportunities for Growth at DePaul UniversityTo review the job posting and apply - DePaul UniversityConnect with Kassidy on LinkedIn or through DePaul Athletics. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

A sports team struggles with ticket sales, prompting a deep dive into marketing strategies. Prioritizing group and season tickets proves crucial for success. Collecting email addresses emerges as a vital component for future engagement. The discussion highlights intentional marketing focusing on specific games, revealing how targeted efforts can drive sales. Listener takeaways emphasize the need for effective promotion planning and leveraging group sales as a strategic advantage. There's a wealth of practical advice for anyone looking to boost their ticket sales!

Marketing directors face a major challenge in turning single-game ticket buyers into loyal fans. Only 33% return for another game! A strategic post-game email can be a game-changer. Thanking attendees while offering personalized discounts encourages repeat attendance. Personalized communication strikes when the excitement is fresh, boosting conversions. By implementing this approach, teams can transform one-time buyers into multiple attendees and even potential season ticket holders.

Jeremy Neisser, a customer service expert, stresses the crucial link between exceptional service and ticket holder retention. He highlights a notable decline in in-park attendance attributed to underutilization of mini-plans and season tickets. Neisser argues that marketing directors should pivot from acquiring new customers to enhancing the experience of current ticket buyers. By leveraging historical ticket usage data, teams can tailor strategies to boost customer satisfaction and attendance, ensuring that existing fans remain engaged.

Emmanuel Elmajian from Spinzo, an expert in group and promotional ticket sales, joins the conversation to share innovative strategies for enhancing group ticket sales. They discuss the shift towards individual purchases within groups, increasing buyer control and seller data. The talk highlights creative ideas like loyalty programs, themed events, and partnerships with local businesses. Emmanuel also dives into gamification tactics to boost sales and the importance of customizable fan experiences in driving ticket sales and community engagement.

Heather Doane, from Destroyer Promotional Products, shares her expertise on boosting merchandise sales for sports teams. She covers ten essential tips, like effective inventory management and organizing retail spaces for better customer engagement. Heather emphasizes visual merchandising to attract buyers and the significance of conducting market research for competitive pricing. Collaboration among teams and leveraging customer data for targeted marketing also make the list. Listeners gain valuable insights to maximize their merchandise strategies.

Send us a textIn this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, engaging diverse audiences, and using influencer content for paid advertising. He also highlights the value of UGC in engaging fans and driving ticket sales. The conversation covers the importance of engaging and fun content in driving ticket sales and revenue for sports events. It emphasizes the use of user-generated content, influencers, and targeting new audiences to create engaging and authentic experiences. The discussion also highlights the impact of content strategy on revenue generation and the value of empowering mid-level staffers with data and resources.TakeawaysLeveraging influencers can tap into specific audience segments and provide trusted recommendations for teams' content.User-generated content (UGC) from fans can be a valuable source of engaging and authentic content for sports teams.Showcasing fan experience and exclusive offerings can drive engagement and ticket sales, regardless of the team's performance on the field. Engaging and fun content is crucial for driving ticket sales and revenue for sports events.User-generated content and influencers play a significant role in creating authentic and engaging experiences for fans.Targeting new audiences and empowering mid-level staffers with data and resources can have a positive impact on revenue generation.Content strategy has a direct impact on revenue generation and the growth of fan bases for sports events.Chapters00:00 - Introduction and Background of FanIQ and Joe Rixon02:18 - Leveraging Influencers for Sports Marketing Success13:10 - The Power of User-Generated Content in Sports Marketing22:56 - The Impact of Engaging Content on Revenue Generation25:41 - Influencers, User-Generated Content, and Fan Engagement29:49 - Targeting New Audiences and Empowering Staff for Revenue GrowthLearn more about Fan IQ or email Joe (joe@faniq.live)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

In this discussion, Steve DeLay, an industry expert from The Ultimate Toolkit, shares his insights on crafting effective marketing plans for sports teams. He emphasizes the critical alignment between ticket sales and marketing for driving revenue. Delve into the 'sellout matrix,' a strategy to generate excitement and boost ticket sales. Steve also highlights innovative tactics for gathering email addresses and fostering ticket usage. Plus, he introduces valuable resources for both sports management students and teams to thrive in the competitive landscape.

Discover three powerful optimization tips for sports marketing that can boost your revenue! Dive into the significance of tracking top domains to enhance budget efficiency. Learn how consistent ad design with cohesive branding can elevate audience engagement. Plus, explore strategies to manage ad frequency, avoiding banner blindness and reaching your audience effectively. Tune in to unlock these marketing insights!

Send us a textIn this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides drag-and-drop templates that can be customized with team logos, colors, and photos. Box Out Sports was created out of necessity to help sports information directors highlight teams and student-athletes in a fast-paced environment. The platform has been successful in increasing fan engagement and generating revenue for teams. Integrations with ticketing providers and other software are available, and a free trial is offered to potential users.TakeawaysBox Out Sports is a social media graphic solution for sports teamsThe platform provides drag-and-drop templates that can be customized with team logos, colors, and photosBox Out Sports helps increase fan engagement and generate revenueIntegrations with ticketing providers and other software are availableChapters00:00 - Introduction to Box Out Sports07:51 - Increasing Fan Engagement with Box Out Sports13:56 - Empowering Coaches and Delegating Graphic Creation23:06 - Integrations and Automation with Hometown Ticketing29:08 - Expanding Beyond Sports and Future Plans31:45 - Flexibility in Billing and ConclusionFor a free trial, you can sign up here: https://boxoutsports.com/a/smmSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine