Sports Marketing Machine Podcast

Discover practical strategies for sports marketers to boost fan engagement and ticket sales. Learn how simple website updates, like group sales forms, can ease the booking process for outings. Find out how effective pop-ups can grow your email list by offering exclusive invitations, rather than generic sign-up prompts. Hear about successful case studies, like the Vermont Lake Monsters, showcasing the impact of these adjustments. Small changes can lead to significant increases in sales and memorable fan experiences!

In this discussion, Tom Bridger, co-founder of the WIT Contests platform, dives into revolutionary strategies for sports fan engagement through gamification and data analytics. He shares compelling case studies demonstrating how digital activations boost ticket sales and sponsorships. Bridger emphasizes the importance of adapting to modern fan expectations and leveraging email marketing for high ROI. He also highlights how both large and small teams can benefit from innovative engagement tactics, with insights into future trends in sports marketing.

Discover three innovative strategies to enhance ticket usage among season ticket holders. Proactive communication, like reminder texts, keeps fans engaged and informed. Exclusive events offer unforgettable experiences that build emotional connections. Personalized game day perks, such as seat upgrades and custom surprises, motivate fans to attend more games. By fostering community and ensuring a positive experience, teams can strengthen loyalty and increase renewal rates.

Send us a textIn this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement. Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.TakeawaysThe idea for the promotion came during an end-of-season retreat.Community engagement was crucial for building excitement.The tickets were acquired through secondary markets due to high demand.The event featured themed experiences for each inning of the game.Collaboration with the promo team enhanced the authenticity of the event.Promotional strategies included social media, local news, and word of mouth.Sponsorship activation involved a QR code strategy to increase engagement.Group sales were a significant part of the promotion's success.The ticket giveaway process was well-planned and executed.The event set a new standard for future themed promotions. Chapters00:00 - Introduction to the Era's Night Promotion02:11 - Ticket Acquisition and Budgeting04:35 - Creating a Themed Experience: Nine Innings of Eras08:13 - Community Engagement and Team Collaboration10:09 - Promotional Strategies and Marketing Tactics12:41 - Sponsorship Activation and QR Code Strategy14:37 - Group Sales and Mini Plans25:07 - Reflections on the Promotion and Future PlansSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Dive into the world of mini-plan pricing for sports teams! Discover how analyzing ticket buyer data can boost revenue and prevent underpricing. Learn about the delicate balance between keeping tickets affordable for fans and ensuring profitability. A specific pricing formula reveals the trade-offs teams face, while aiming for a 50% revenue increase. By understanding fan behavior, teams can create effective pricing strategies that enhance engagement and value perception.

Steve Robinson, former CMO of Chick-fil-A, shares his wealth of experience in transforming customer interactions over 35 years. He discusses the shift from mere transactions to fostering emotional connections with customers. Steve highlights the importance of continuous feedback for innovation and how exceptional hospitality can thrive even during economic downturns. Drawing inspiration from brands like Ritz-Carlton, he emphasizes a strong brand promise and the invaluable role of customer loyalty in maintaining brand relevance.

Send us a textThe conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.TakeawaysThe Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.Chapters00:00 - Introduction and Overview of Bluey Night03:29 - Cost and Logistics of Bringing Bluey to the Ballpark05:36 - Effective Marketing Strategies for Bluey Night09:01 - Promotion and Attendance for Bluey Night12:41 - In-Game Entertainment and Merchandise14:49 - Reflections and Future Plans for Bluey Night18:18 - Data Analysis and Potential Future PromotionsAmanda Rich contact infoOasis Contact Info:Keefer DickersonBusiness Development - Oasis206.838.8448 - ofc615.957.9907-cellkeefer@oasis-usa.comwww.oasis-usa.comSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, an expert in advertising effectiveness within sports marketing, dives deep into the intricacies of measuring success. He reveals that consumers often need multiple reminders before making a purchase, highlighting the significance of tracking new versus repeat customer metrics. Neisser advocates for focusing on ROI and buyer numbers for acquiring new customers, while emphasizing the power of direct channels like email and text messaging to engage return customers. His insights provide a roadmap for brands aiming to sharpen their marketing strategies.

Send us a textJeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnership sales. The software combines AI with human oversight to ensure personalized responses and maximize opportunities. Wolf Cycle has seen success across various verticals, including generating additional full seasons, driving partnership conversations, and retaining at-risk accounts. It aims to streamline sales processes and help teams sell more tickets efficiently.TakeawaysWolf Cycle is an AI-powered software that helps sports and entertainment partners with sales and retention strategies.The software uses virtual assistants to run strategic outbound campaigns and drive various types of sales.Wolf Cycle combines AI with human oversight to ensure personalized responses and maximize opportunities.The software has seen success in generating revenue, retaining at-risk accounts, and driving partnership conversations.It aims to streamline sales processes and help teams sell more tickets efficiently.Chapters00:00 - Introduction to Wolf Cycle and AI in Ticket Sales02:18 - AI's Ability to Understand Natural Language Processing04:39 - Customizing Campaigns Based on Partner Goals08:10 - Adding a Human Layer to AI for Response Protection12:15 - Expanding into Sponsorship Outreach18:27 - Proactive Engagement and Retention Strategies21:04 - Leveraging Data and Continuous Improvement23:30 - Future Directions for Wolf Cycle28:08 - How to Get in Touch with Wolf CycleSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Jeremy Neisser, an expert in data analytics, breaks down the crucial differences between first-party and third-party data in the sports industry. He explains how first-party data, gathered directly from fans, provides invaluable insights for sports teams. In contrast, third-party data offers broader demographic insights, enhancing targeted advertising efforts. The conversation emphasizes the importance of balancing these data types while prioritizing fan privacy and trust. Neisser advocates for transparency in data usage to strengthen relationships with fans.