Sports Marketing Machine Podcast 78 - What If Nothing is Working? How to Adjust Your Marketing Strategy
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Jul 30, 2024 A sports team struggles with ticket sales, prompting a deep dive into marketing strategies. Prioritizing group and season tickets proves crucial for success. Collecting email addresses emerges as a vital component for future engagement. The discussion highlights intentional marketing focusing on specific games, revealing how targeted efforts can drive sales. Listener takeaways emphasize the need for effective promotion planning and leveraging group sales as a strategic advantage. There's a wealth of practical advice for anyone looking to boost their ticket sales!
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Prioritize Season and Group Sales
- Prioritize season tickets and group sales over single game tickets for better results.
- Avoid putting all efforts solely into single game ticket sales without a broader strategy.
Collect Emails for ROI
- Focus marketing budget on collecting email addresses rather than awareness activities.
- Email marketing provides the highest return on investment for ticket sales.
Group Sales as a Fixer
- Focus on growing group sales as a key strategy to build momentum and increase attendance.
- Redirect efforts to pursue groups like youth teams to sell larger blocks of tickets.